Why Businesses Should Blog
Before deciding on who should write for your business blog, you might still be wondering whether your business website should even have a blog. My general answer is yes. Companies with a business website can benefit from having a weblog for a multitude of reasons, including staying fresh in the search engines. Here are some other perspectives:
- Customer Evangelists offer 7 reasons to business blog.
- Rohit Bhargava points 5 lesssons he learned while building up his blog and getting a million impressions in a week. Also check out his article 5 ways to improve your blog.
- David at xfep asks if blogging is a skill worth having.
- Des at Business and Blogging suggests that it is worth having, since blogging is a transferable skill.
- To drive home the importance, Mack says that blogging is a strategy for companies, not a fad.
At the very least, a blog for your business can help you establish some authority in your industry. You don’t have to update it every day, but some consistency of posting schedule helps.
If you’re not convinced, feel free to comment here. State your concerns, what you’re hoping to achieve.
