Darkpony was established by a team of passionate people in the mid 2000s in the UK, aiming to provide high quality internet services. From the earliest years of the company, their range of customers has exceeded all expectations. Public agencies and educational institutions, large and mall, have trusted Dakpony with their presence and promotion.
The client liked the idea of a vector logo which has a strong relation to a Horse or a Pony. They stated “Having a horse/pony is NOT essential, but since the name of the company is Darkpony, is very appropriate.” They wanted clear and crisp lines and preferred a horizontal layout rather than vertical.
After understanding what the client wanted, a simple yet effective logo was created. It’s an iconic logo which can be easily recognised by any audience. The burst of yellow catches the eye and gives the logo a sense of dimension and depth. The distinct yellow ‘O’ represents a target which reflects the focus on delivering results by the company.
Creating animal related logos is always challenging. Especially when the logo designer has to keep the message of the logo tightly focused. Our logo designers take inspiration from real life experiences with animals, films, documentaries and more.