Entertainment Logos

What business could be more image oriented than entertainment? Visual attractiveness is never as important as it is here. A company trying to find success in the entertainment industry must always present a professional and, of course, entertaining image. Part of this image is having a professional logo design.

What makes a logo design successful? This varies from business to business, but for entertainment logos, having an attractive mix of colors and shapes is key. While colors can be easy and even fun to pick out, many people are confused by how shape affects their clients.

Circular logos communicate a sense of friendliness and inclusiveness. A good example of entertainment logos using this shape can be seen in our Top 10 TV Channel Logos blog post. Many television logos, from CBS to the Food Network use this shape of logo for this reason. If you look at a circle, there are no corners or hard edges. Circles are the same shape as a planet and even a hug. If you want for your entertainment business to have this feeling, you may want to consider having this shape used in your logo.

Square logos are the opposite of circles when it comes to their shape and the emotions they convey. This hard-edged shape gives a traditional and straightforward image. Entertainment logos using this can be seen in our Top 10 Media Logos blog post. Viacom and DirectTV both use squares because they want to appear more established, as the leaders of their industry. This may make customers feel like they are safe giving that business their time and money. A square is also symmetrical and balanced, which leads to visually attractive entertainment logos as well.

If you want to give a feeling of strength, the triangle may be the shape you are looking for. The triangle is not only the strongest shape in geometry, but also the shape associated with mountains, pyramids, and other strong objects. As you can see in our Top 10 Entertainment Logos blog post, the Paramount logo and many other entertainment logos use triangular shapes to convey strength and superiority. Your logo design can communicate the same feeling if you choose this shape.

Color is a separate issue, but it is just as important as shape. Many psychologists have studied the effect of color on the human psyche and found conclusively that people have subconscious reactions to different colors, reactions that affect their emotions and decisions. Color selection has a huge effect on how entertainment logos are perceived. If you look at our Top 10 Las Vegas Logos blog post, you will see that there are a variety of ways to successfully use color to create emotion.

Entertainment logos are an important part of your business, so give them the attention that they deserve. Talk to a logo designer today about what kind of entertainment logo will be the most effective for your company.