Fashion logos are intended to be helpful in the marketing of products – these products being fashions and the accessories. Because of the fast paced consumerism of the modern shopping world, clothing lines can now go from the runway in Malan to the store in New York City in record time. Often before the models finish changing back into street clothes, women in Texas are clamoring for the knock-offs of the outfit those same models were just wearing. Fashion logos help prevent such “knock-offs” from being created. If the artist has equipped the clothing with a unique design, there will be a lesser chance of someone stealing the design. Many stylish fashion and Jewelry Logos are sewn right on the front pocket. Other clothes, such as tee shirts, are printed with the brand elements.
Creating a fashion brand can be a daunting task. The fashion world is one of dark mysteries with companies creating and selling products and services that defy the normal rules of commercial engagement. The target markets are usually quite hard to understand and cater to. So, rather than going the conventional way of marketing with direct sales messages to the audience, fashion brands create a world of their own – a world that originates from their brand and entices the market to enter and experience it. To achieve this, fashion companies depend heavily on branding to create the mysterious aura required to pull unsuspecting people into their fold.
At LogoDesignWorks, we have a lot of experience working with fashion labels. This experience traces back to our CEO’s love for fashion, craftsmanship, artistry and authenticity. Creating a fashion label brand is quite an exciting journey that begins with understanding the core values of the brand, it’s intended positioning and the message that the company wants to put out into the world. We use our Brand Clarity Driver methodology to distill the brand message and create visual elements that give the company the right kind of tools to start their promotions. If you would like to benefit from such experience and insight, please give us a call today.