One of the most viable ways to get your finance company noticed is with a robust finance logo design. Vibrant, eye-catching finance logos can give customers the feeling of security and stability that is so necessary in the finance industry. Throughout history, the finance industry has been faced with issues of trust. An attention-grabbing logo will assure customers that you are the one company that they need to do business with.
A unique identity can separate you from companies that are here for a short life span. Those businesses that do not take the time or effort to provide a proper logo design give the impression that they will not take the time or effort to provide the best service. Clients want the best service and are looking for companies to provide such.
A well thought our identity is exactly what you need to show your unique service as well as your trustworthiness. There are many people in today’s market that do not really understand what they need. However, the intellectual client will be on the lookout for an exclusive branding for this will dictate the select few that are worthy of their business.
If you want to be the first company that customers think of, you must choose create a brand identity that will make the best statement about who you are, what you can do, and how well you can do it. Such a bold proclamation will not be believable without a vivacious logo. Many clients of the past relied on word of “mouth advertising”. Perhaps, some clients would use the “good ole’ boy system” to find a finance company.
Today presents a much different world. Today, clients who are looking for a finance company will go to the internet. The internet opens up not just your city, but the whole wide world. To be competitive on such a level you must be prepared to participate in an all out advertising campaign. Such a campaign begins with a declaration of who you are. Simple words and sentences are no longer adequate. Take a look yourself. What do you find when you begin to search to internet? You will find that over 80% of all finance companies have logo designs individualised for their companies.
One of the advantages of such a diverse and individual identities is that you can use it on all of your business cards and brochures. This presents as a form of advertising every time you pass out either of these products. All of your stationery will have the logo printed on it; again, an inexpensive form of advertising. “Word of mouth” is still a wonderful endorsement for any company. Now your customers will have a way of remembering your company name easily.
What business could be more competitive than finance? If you own a financial services company, the first thing you need to do is look at financial services logos. In this results-oriented business, having a professional logo is one powerful way to show that you can produce the results that customers demand.
Thousands of financial companies are competing for business. How can you make sure your financial company stands out? By making sure that your finance branding has one or all of the following few qualities, which communicate important facts to the customer.
Symbols of strength. Prudential, a global financial company, uses a mountain to show their strength. However, mountains are not the only object that conveys this image. Any kind of triangular shape will work, as these are associated with mountains, pyramids, and other strong, eternal objects. Strength can also be shown with blocky, thick letters and bold colors. People want to know that their financial companies are solid and established.
Symbols of movement. Most people put their money in a bank because they want it to grow. This means that in order to woo the customer, your indentity must show that the business in question is a constantly moving, constantly changing choice. Wavy designs are one powerful way to do this. Images of birds, oceans, arrows, and other things associated with movement and freedom are another possibility. As seen in our blog, Wachovia uses wave shapes within a solid square to communicate this value and helps in understanding cash flow factoring.
Symbols of user-friendliness. Many people see these companies as yet another problem in their life. They that show their company will make lives easier are bound to feel a little more inviting to customers. You can achieve this by using circular shapes in a logo. Even using rounded writing can create this effect. Rounded shapes take the sharpness off of harsh edges and create a more appealing image.
Obviously a logo using all of the above four tips would have a good chance of being busy and unattractive, which is never a good idea. However, these logos such as the Allmerica Financial Corporation that use one or two can be very appealing while expressing key ideas to the customer. People tend to be wary about where they put their money; give them good reason to believe in you with a professional logo that communicates exactly what makes your company superior to the rest.