Services Flyer/Folder Design

Are you using flyers to get the word out about your company? If not, it may be time to start. Flyers are a low cost way to get your name and logo in the public eye. With thousands of people—or more—seeing every paper, a good flyer design will go a long way. Fortunately, you don’t need a team of graphic designers to put together an effective flyer design, just a simple logo design and a few basic rules.

The first rule of flyer design is to choose one center of attention. Whether it’s a simple logo design or a bold headline, there should be one part of the paper that dominates the others. Too many focal points will make your flyer design busy, and customers will have a hard time gleaning the important information.

The second rule of flyer design is to keep it simple. Use no more than two font faces—a bold, large one for the headlines and small simple one such as Arial for information and other text. This will make it easy for customers to identify the headlines and keep your flyer design readable. Similarly, you can create a simple (and economical!) flyer design by printing in black and white on quality paper. Color is much more expensive, and a good flyer design will be just as attractive in black and white.

The third rule of flyer design is to be honest. Customers are turned off by outrageous claims and statements that are too good to be true. Always paint your company in a positive light, but make it believable. The third rule of flyer design is to be organized. Use borders to define the space. Enclose different sets of information in boxes. This will allow you to get the most out of your flyer by including more information. A side rule: don’t make your text and graphics too large, or the result will be a cluttered, disorganized appearance.

The fourth rule of flyer design is to use graphics. You can use clip art or a black and white photograph. If you have a simple logo design, it should be displayed prominently to help with your company’s branding. As graphic designers know well, pictures and logos speak to people on a subconscious level. Make sure your picture grabs attention from ten or more feet away and that it is interesting enough to draw people to your flyer.

A fifth rule: once you find a flyer design that works, stick with it. For people who are already customers, this will help cement your brand in their mind and keep your message fresh. New customers will be seeing the flyer for the first time, so there’s no need to give them a fresh design. It’s okay to change things up a little, but stick to the same basic fonts and layout. As you can see, there is no secret to successful flyer design. On the contrary, it is so simple that anyone with a little time and a lot of design sense can handle it. If you are truly baffled by the process or need a simple logo design for your business, there are many graphic designers who have a wealth of skills in this area.