There are 2 types of logo designs. Illustrative and Iconic logos. Read about the difference between illustrative and iconic logos.

Illustrative Logos

Illustrative logos are much more elaborate and harder to design. They are the best among all treatments. To establish an logo as a brand in a highly competitive market, an illustrative logo is the best solution. Illustration in the logo goes beyond iconic representation and involves very clever and intricately detailed logo that would inspire awe in the audience. Elements of the illustrative logo can then be used in stationery and related promotional material to achieve branding.

Iconic Logos

An iconic treatment of a logo involves a simple and some times clever representation of an item associated with a product or service the company promotes. Incorporating a stylish and simple gavel in a auction company logo is a good example. Iconic logos do not have too much detail and border on being abstract. The designers expertise determines how clever the icon is.

Mascot Designs

A mascot design is a character that is illustrative or cartoonish. A lot of time and effort goes into creating a mascot including character development. This type of design project has to be quoted on a per case basis because the cost varies with the scope of the requirement.