Designing your
Florida logo design is a fun and creative process. If you are a business located in Florida, it is important that you are able to associate your business with your state. You may find that consumers are more willing to use you, as they trust local state businesses and companies. Consumers also like to know that their hard earned money is being put back into their state.
There are various features throughout Florida that will help to attribute your business with the state. For example, the state bird of Florida is the Mockingbird. The Mockingbird is a well-known bird, specifically for its songs that sound like other birds and sometimes even other animals. Florida is known for a variety of different animals because they are a state of tourism and ocean sports. The dolphin, manatee, sailfish and alligators are all popular animals in Florida. They represent the diverse wildlife that is found in the state. Consumers will recognize these features and they will give you a source of credibility.
Florida is also known for a variety of tourist spots. Cape Canaveral and the Kennedy Space Center draw a crowd any time they are launching a space shuttle. Businesses in Florida that are in the space industry would be wise to incorporate scenes from these areas. Florida is also known as the “Sunshine State” and Florida attracts many “snowbirds” every year in their RVs. The state is also known for their large citrus and juice production, businesses in this industry would also benefit from the use of fruit graphics.
Businesses that are associated with the many lakes and the fishing industry of Florida can use the sailfish in their designs. The sailfish is the official Florida saltwater fish. They would be easily included in logo designs for bait shops, boat stores and marinas. Fishing outfits also use the sailfish in many of their logo designs.
Florida is also home to the Everglades National Park. The park has no development and is home to a diverse wildlife. Visitors will see herons, anhinga and alligators. There are also many alligator farms in the southern part of the state.
Color is everywhere in Florida, as you drive through the city of Tampa Bay you will see houses of many different colors. There are lime green hotels, pink houses, yellow houses, blue houses and a mix of all of the above. The cities in southern Florida have a diverse culture of Cuban, African American and Caucasian. The mix of so many different cultures results in a varied city of art deco, architecture and a lot of color use.
Combining state features and colors helps to brand the business with the state that they are located in. Consumers from nearby states will often be influenced by these designs as well. Using these features helps to not only brand your business but to show that you are native to the state of Florida and that you associate yourself with the state.
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