Wisconsin’s economy was originally based on furs and trapping. Since the 19th century, the state has shifted to mining, farming, lumbar, tourism and dairy. Industrialization started in the southeast part of the state with Milwaukee as its center in the 19th century. The founding of Wisconsin began with several different ethnicities. The New Englanders arrived first with Europeans, Germans, Scandinavians, Belgians, Swiss, Fins, Irish Catholics amongst others in the between 1800 and 1900. The state is surrounded by water including the Montreal River, Lake Superior, St. Croix River and Lake Michigan.

Wisconsin has a broad economy that is driven by agriculture, manufacturing and health care. Wisconsin ranks first in the production of corn, ginseng, cranberries, and snap beans. They are also the leading producer of oats, potatoes, carrots, tart cherries, maple syrup and sweet corn. Wisconsin is also famous for their dairy and cheese production. Many well-known food brands produced include Oscar Mayer, Tombstone Pizzas, and Jack’s Frozen Pizza, Johnsonville Bratwursts, Kraft Foods, Miller Brewer Company.

Wisconsin is also home to many machinery manufacturers and transportation equipment. Wisconsin companies include the Kohler Company, Rockwell Automation, Johnson Controls, Miller Electric, Milwaukee Electric Tool, Briggs & Stratton, Oshkosh Truck and Harley-Davidson. Wisconsin ranks number one in paper production and there are twenty-four paper mills. Kimberly-Clark and Georgia-Pacific rank among the top ten employers and are the largest paper companies in state.

Wisconsin is known as “America’s Dairyland” and is known for cheese. A common Wisconsin nickname for Wisconsinites among non-residents is “Cheeseheads.” The state is also known for their bars and alcohol consumption and they have more breweries and bars per capita.

Wisconsin has been seen as a rural state for many years, however, the city is quite industrial. Businesses that are establishing themselves in the state should brand themselves and have a professional Wisconsin logo design developed. Businesses can find many ideas from the natural features and industrial features of the city. Establishing credibility in a city is an important part of the Wisconsin logo design process.

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