Most people don’t think of manufacturing logo design as an appearance oriented business, but it is actually very much so. Customers and contractors are looking at your business to see whether you are the right choice for them. Unless they have prior experience with your company, the only way they can judge you is by your appearance. This means that the quality of manufacturing logos can make all the difference in a company’s success—or lack thereof.
What makes manufacturing logos successful or not so successful? There are a variety of ways to create a design that works, but there are definitely a few guidelines. Here are a few things that most successful designs have in common.
References to your industry in general. There are many different kinds of manufacturing, so your company probably has a specialty or niche. It’s important that your logo communicate this, whether it is through a relevant image, shape, tagline, or even your company name. Manufacturing brands are most successful when people can tell at a glance what field you are in.
References to your business in particular. Depending on your name, this may not be possible. However, references to your name or your history can ensure that customers always associate your name and business with your logo. Manufacturing identities using this startup strategy can be unique and even humorous, so use it when possible.
Use of shape for emotional marketing appeal. Most people don’t think of manufacturing as an emotional industry, but these logos nonetheless can invoke emotion in a subtle and effective way when shapes are used effectively. The square is a common shape used in manufacturing logo design because it is solid and straightforward, like the industry. However, a triangle lends an image of strength that can also be beneficial. If you have questions about logos and shapes, talk to your logo designer.
An eye catching color scheme. This can be dictated by the industry you are in; for instance, industries relating to heat and fire often have logos with reds and oranges. Blue, on the other hand, is associated with water and cleanliness, which can both be positive images in manufacturing. One way of choosing color is to first decide on the emotions you want for people to feel when they think of your logo. Whatever the emotional appeal you desire, there is likely a color that can invoke it.
Manufacturing identities come in a variety of shapes and colors, but the successful ones all have at least a few of these factors in common. However, there are no hard and fast rules. If you have any original and relevant ideas for making your logo the very best that it can be, don’t be afraid to share them with your logo designer. This collaboration between someone who knows your company best—you—and an experienced professional with experience designing logos for companies just like yours is a recipe for success that will give your business the advantage that it deserves.