Cajun Crab Cartoon Mascot

The Cajun Crab Restaurant wanted to depict a crab mascot in their upcoming branding exercise. They wanted a crab posing as a chef. A friendly crab that would create an impact and facilitate brand recall. You can see the mascot application in the inset.

Creating a mascot for a restaurant that also doubles up as the restaurant logo design is a difficult task. We needed to simply the artwork and also use gradients etc. We needed a basic shape of the crab cartoon and then fine tune it to work both as a mascot and the company logo.

Logo Design Works created the crab mascot character in such a way that it could be used both as a stand alone mascot character and also as part of the restaurant logo.

We also helped the company apply for a logo trade mark with the United States Patent and Trademark Office.