DOG#, a pet grooming company based in Fairfax, Virgina, came to Logo Design Works to get a logo and a mascot designed. They did not want to see any images of dogs or cats in their logo . Instead their brand strategy was to have a separate dog mascot that would be used on the side of their vans etc. The choice of dog for the mascot was a Schnauzer.


The client wanted the mascot to have the "Neo" look - from the Matrix. They wanted to see a dark yet friendly kind of character.