Logo Cartoon Mascot

Here is a version of our mascot all dressed up as NEO from the Matrix trilogy. There are several other variations of our mascot created just for fun. Loggy is around 2 years old. We plan on giving him a complete make over very soon. This make over will likely just be his attitude. We do not want to touch his cartoon look and feel. The message is still the same - "friendly, talented designer".

LOGGY is our own mascot. It is actually modelled after the CEO's pet dog, Rocky. We tried to create a character that was friendly and warm. Some one that is happy to see the customers and is always willing to help. Please see the different stages of creation of LOGGY. You can see the hand drawn concept of LOGGY in the inset.

Our short term brand strategy does not really call for a mascot character of our own. However we did decide to create one since our long term brand strategy involved exposure and advertisements on offline media such as magazines and TV. We would then need a character that would represent us. For a successful a character to be created it has to be done early in the life of the company. The character will then have time to develop and mature.