After the loss of their child in a swimming accident, our client started a campaign to educate parents and children on the importance of safety during swimming. For this campaign they wanted a mascot character of a boy that looked like their lost son. We creared the swimming mascot character showing a thumbs sign and looking upbeat despite the sad stroy behind the image. Using swimming trunks and goggles, we created a swimming cartoon character that was both friendly and impactful.