Programming Logos

Programming is a huge and growing industry, with more and more people turning to the computer for real life solutions. The field has certainly grown to meet this heightened demand, and even to exceed it. The result is a highly competitive business, but one in which there nonetheless is unprecedented potential for success. If you are interested in making your programming company as successful as it possibly can be, a professional logo design should be the first item on your agenda.

However, what makes some programming logos so successful, while others just don’t work? This can be hard to define without looking at the very details that make them up. Here are a few of the themes that you will see often in the best programming logos.

Circular shapes. As we have seen in the Web 2.0 phenomenon as well as the Top Ten Software and Hardware Logos, rounded shapes are dominant in the world of programming logos. Why are round and circular shapes so popular? Because they communicate friendliness. This shape implies that a program is easy and even fun to use. People who are a little intimidated by technology—that is, millions of people in the United States alone—will be more likely to give a product a try if it projects a friendly enough image.

Wave images. Wave images and swooshes are also common in programming logos because they communicate positive change and movement. The world of programming is constantly changing, and many people want a company that will change with it. Adding wavy lines or shapes gives the impression that this company is always one step ahead of the competition, which is very relevant in a market where a product can go from the latest thing to completely obsolete in just weeks.

Square and/or cubic shapes. These are not only the shape of many computers, but they also give a sense of straightforwardness. This can be a very enticing image for people who want to have a no-frills program that does what it is supposed to with few complications or extras. Programming logos that use these shapes are showing their no-nonsense roots.

Bright colors. When browsing through different programming logos, it’s hard not to immediately notice the wide array of colors. A wide range of colors are used, but only a rare exception is subdued or understated. This gives a fun and cheerful image, but also one that is ultra-modern. Programming logos routinely use these splashy palettes not just for the logo themselves, but for the entire brand. Talk to your logo designer about which colors are best for your company.

While there are only a handful of ways to use all of these elements together successfully, almost every successful programming company has a logo using at least two of them. Bright colors and basic shapes seem to define this genre, but don’t think this means generic, copycat designs. A professional, logo designer can create an image that is uniquely yours even while using some of the most basic elements. Talk to a designer today about what kind of logo is best for your company.