Stationery Samples

Why do we have stationery samples on a logo design website? Many people think that having a logo is enough. While we are certainly advocates of the power of a professional logo, there are other things that you can do to give your business a branding boost. If you look at many of the more impactful letters and business cards that you have received over the years, it is clear that most of them were professionally designed.

A logo is not the sum of your business brand, but rather the visual representation of it. If you really want to take your marketing to the next level, you must make sure that your business cards and other communications are as professional and appealing as your logo. As you can see in these stationery samples, professionally designed stationery is anything but generic. Here are a few aspects of good business stationery.

Balance. When you look at these stationery samples, you likely notice immediately that they are very balanced. This includes a balance between the words and images as well as balance in colors and in blank versus filled space. An unbalanced business card feels cluttered and ‘busy’, which is not the professional image that you are trying to convey.

Logo Usage. Your logo should be prominently displayed in all of your communications, but we can take it to the next level. As you can see, the logo designs in out stationery designs are not just present, but the very basis of the card’s design. The colors and images on the cards tie directly into the logo, creating a cohesive and well balanced image that you can be proud to give to colleagues and potential customers.

Visual Appeal. These business card design samples are all more eye-catching than the average business card. They are designed to pull in the eye and make you want to examine the image more closely. Even if the customer does not consciously register it, well designed stationery leaves a subconscious impact, a statement that you are more professional and offer just a little more than the competition. Here are some Fun Ideas for Custom Business Cards.

Uniqueness. The whole point of having stationery professionally designed is to end up with a product that is a unique reflection of your business. This is why stock designs and templates simply won’t do. As you can see from these letterhead design examples, each one was designed specifically for the company at hand. You have worked hard to develop a unique business and a unique brand; why diminish them by handing out generic business cards and stationery?

As you can see, there is more to professional stationery than picking out cardstock and slapping on a logo. Stationery at best can be a powerful purveyor of your brand and your company’s style; at worst, it is merely another piece of paper to recycle. If you want a rich, unique, attention-grabbing design like any of our stationery samples, feel free to contact us about injecting a little ‘Wow factor’ into your own communications and read our post on tips on using your business cards.