Web 2.0 logos just may be the logo design fad of the future. This style is so common, particularly in information technology logos, that it is almost ubiquitous. We specialize in this style and can create a Web 2.0 logo for your business that is unique and different from every other logo on the market. However, many people who are unfamiliar with the genre may wonder: what makes a logo a ‘Web 2.0’ logo? This style is difficult to define exactly, but simple to pick out when you know what you are looking for. Here are a few stylistic aspects that define a Web 2.0 logo but you have to be careful of bad logos and their unintented consequences.

Large, rounded font. There are a variety of fonts used in Web 2.0 logos, but they are all large and bubbly. The reason for this is the friendly image that this style of creative writing portrays. People consider their computers their friends, and are thus more likely to identify with a logo that is openly inviting. The thick letters give a little boost of legitimacy, as thick letters are generally seen as stronger than thinner ones.

Small chunks. In Web 2.0 logos, everything is fed to the viewer in small bites. Words are short and simple, often entirely lower case. Images in this genre are also simple and short. This makes it easy for the viewer to register the logo without having to give it much attention. A good example of this is the Twitter logo, which is a social media networking logo. With just a short word and a small blue bird, this logo doesn’t offer a lot to talk about. Nobody really looks at it, but everyone recognizes it. This recognizability is one of the key strengths of a Web 2.0 logo.

Bright colors. Cheerful, sunny hues dominate the Web 2.0 logo design genre. These tie back into the basic friendliness of this type of logo. Customers want for their computer to be a solution, not a problem. The message of Web 2.0 logos is that this company is a place to have fun and relax.

Friendly, cartoon character images. Web 2.0 logos tend to feature friendly images that are rounded. Often, small animals and other childlike shapes are the main image. Again, Twitter is a good example, with a small blue bird as the sole representative of the company.

Three dimensional aspects. This is rather a late addition, but it is becoming more and more common in Web 2.0 logo designs. With graphics programs improving almost by the minute, 3D Logos are easier to design. Because they appear to be real, they make people feel that they are interacting ‘for real’, rather than through a computer medium.

Do Web 2.0 logos sound like a good choice for your business? If so, talk to a logo designer today about how to get a friendly, bright image to call your own. If not, talk to a logo designer about what kind of logo would be right for your company. We specialize in creating logos not according to genres, but according to the unique needs of the customer and the company.