Wyoming is where the Great Plains meet the Rocky Mountains. The state is broken up by many mountain ranges including the Teton ranges, Big Horn Mountains, the Black Hills, the Laramie, Medicine Bow and Sierra Madre. The Snowy Range is located in the south central part of the state is an extension of the Colorado Rockies. The Wind River Range includes the Gannett Peak, the highest point in the state and can be incorporated into the Wyoming Logo Design. There are also several rivers including the Yellowstone River, Powder River and the Snake River.
Wyoming is a largely agricultural state and produce cattle, hay, sugar beets, wheat, barley, and wool. The state also has a large mineral production including coal, natural gas, coal bed methane, crude oil, uranium and trona.
Cheyenne is the capital of Wyoming and the largest city. The city is known as “Magic City, Queen of the Plains.” Devil’s Tower is located near Moorcroft in Crook County. The tower was made famous in the film Close Encounters of the Third Kind. The tower is a volcanic neck and it rises above the Belle Fourche River. Every year 400,000 visitors climb the tower.
Branding in a rural state such as Wyoming is important. Small states are difficult to market in as the community tends to be very traditional. They tend to stick to businesses that are well established in the community. A new business must provide a new advertising plan that shows the business cares about the community and can identify with it. Using the natural features of the state and the state’s industry are great ways to build credibility with the community.
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