Mash Bonigala

We hear a lot about multicultural brands and companies lately, but few people are specific about exactly what this means. What makes a brand ‘multicultural’?

How important is destination branding? Does your UK town, beach, or park really need a logo design to attract visitors? Shouldn’t having a great place to visit be enough?

We all go into the logo design process wanting to create the next cult classic. Having a logo that is recognized and loved passionately is good for everyone, including the…

Can Google allow companies to use their competitors’ trademarks and other brand aspects as keywords for the purpose of stealing customers? According to courts in the UK and all over…

There are times when a little character is needed—and we mean that literally. While simple and iconic is a great theme for many logo samples, some companies have names and/or…

Refresh your brand: Think of some of the most iconic brands you know—like Nike, Apple, Coca-Cola, and others. We tend to think that these businesses have kept the same brand…

Can controversy boost your brand? In many cases, the surprising answer is ‘yes’. While few people think of controversy as being a positive thing, it can lead to free media…