There have been many mega brands which have perished just because their CEOs and boards of directors failed to accept changes. And Abercrombie & Fitch, which is hitting the media…
I call this post “Saving ‘startup’ Ryan” because, if Ryan is taken as a straying startup, he is to be saved and brought back to his business home. So if…
Most of the newcomers to the business world feel that their ideas have already been used by others, and so they may not have any scope of doing well if…
When we think of Startups, the first thing that comes to our mind is that a startup always starts with maximum financial constraints and minimum know-how in marketing and branding.…
Contests are a great sales and marketing tool. Not only because they’re good for the brand, but because they’re good for the customer. Customers love having the chance to win…