A simple but effective brand name suitable for any kind of publishing, media, newspaper, magazine, or even online news and podcast company or venture. The echo part of the brand name indicates the truth of what is being put out there since an echo is a true reflection of the world. The paper part of the name is simply a nod to the analog nature of the world even with all the technology that we have around us.
The logo is simple and powerful with the letter P made up of a roll of paper. The green color and the modern iconic design style give the brand a modern outlook while hinting at power and trust.