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Eye-Catching Logos Vs. Cluttered Logos – In advertising, companies want to put as much as possible into a small space, giving prospective clients a solid idea of who the company is and what it does. Logos and ad banners are great examples. There are, however, a few pitfalls one should carefully consider, namely clutter.

Clutter is an advertising term for when there are too many eye-catching pieces all competing for attention. An excellent example of this is Myspace, where there are so many advertising logo designs and banners that the eye has a difficult time differentiating them. Though there are many ads many of which are targeted to a specific user, these are caught up in the larger whole of just another advertisement.

A targeted advertisement has been one of the strongest revenue producers for the internet, skyrocketing companies such as Google has had so much success in large part because of the ad placement it has used. As opposed to websites such as Myspace, who have used as much space as possible for advertisements, Google has taken a much more fine-tuned approach.

Google has used its Google ads sparingly, not interrupting the web users experience, while still placing strong ads. The unobtrusive nature of these advertisements has garnered a great deal of respect for Google and its business practices.

Facebook is gaining popularity likely because it does not have the incredible amount of banner advertisements, unlike Myspace. Facebook has used a very simple and elegant targeted advertisement approach. Facebook only has a few advertisements easily distinguished and recognized. These simply targeted advertisements make it easy for the advertisement’s audience to decide if they are interested in the advertisement at all. Read more advertising tips for your small business.

Google and Facebook advertising models lie in stark contrast to the business model of websites such as Myspace who use clutter and a constant stream of advertisements to clutter web pages with advertisements. The human eye can only recognize so many advertisements in a given setting. These cause a mental block in the intended audience, making then irrelevant to consumers.

If there are too many advertisements vying for attention, they can easily become lost. This can result in throwing good money after bad, replacing the content with advertisements, driving business away. People dislike advertisements as a general rule, and dislike places where advertisements are more prevalent than content, so striking a balance where advertisements are noticeable but not taking up a web page is important.

Advertisers pay better when they receive more hits. Cluttering a page with banners and logos can overwhelm a prospective audience because it is difficult for them to navigate around them. Imagine that there are two good websites, both of which have excellent content, but are in roughly the same category. Taking the perspective of a possible user, we would choose the one less difficult to navigate. Ad banners with flashing lights, big bright captions, and promises of great prizes can easily take away from the content relevancy. This forces users to turn off their receptivity to any advertisement, resulting in lost revenue.

Ultimately the industry leading websites have opted for fewer advertisements which are better targeted garnering a higher degree of loyalty from users.

Mash Bonigala

Mash B. is the Founder & Creative Director of Logo Design Works. Since 1998, Mash has helped thousands of businesses express their brand messages through creative and award winning logo designs.