In the modern concept, manipulation of colors to get a desired effect is believed to be both subjective and technical. Colors have a strong impact on our logical or emotional…
From 2008 until 2013, we at SpellBrand used to write a lot about logo design rebranding news. However, these have become outdated and so in an effort to clean up…
« Mantsho: “Brutally Black” Fashion Brand from SA! | Daniel Silverstein: An Emerging Zero-waste Fashion Designer! »No living being is immune to sickness or health related issues. In fact, even when we talk of…
We remember a person, place or an incident for two reasons: when we are either very delighted or thoroughly disappointed with that place or person. In Hilton Malta’s case, we…
The mighty Saul Bass said: "Design is thinking made visual" and this is very much so in the logo design field. Creating logo designs that are just graphics with no…
« Your Startup Company Needs Robust Logo Branding | From Logo Designer To Brand Storyteller! »Most often than not, businesses owners perceive their company logo design as an item on the check list to…
Start-up companies and for that matter, companies that have already been established often fail to see the relationship between proper branding and visual identity and the results they have on…
« When Social Media is a Bad Idea | 11 Brands that Have Stood the Test of Time »When I started SpellBrand back in the spring of 1998, a logo design was more or…