- Brand Strategy
- Mascot Design
- School Logo Design
- Final Source Files
- Brand Style Guide
The Chadron State College athletic program is an integral part of the total educational experience provided by the institution.
Chadron State College believes that sports and athletics offer desirable personal development and recreation for participants, and a healthy focus for collegiate constituencies. The CSC athletic program participates fully in the operational, programmatic and administrative aspects of the institution and operates within the parameters at Chadron State College.
In 2010, Chadron State College approached SpellBrand Inc., to rebrand their athletics team. They had a Chadron Eagles logo that they were not too happy with and wanted a mark that would stand out. Inspired by the Simpson University Mascot that we created, Spellbrand Inc., was a perfect choice.
SpellBrand worked with the marketing director of Chadron State College and came up with stunning logo concepts based on extensive research into the Chadron State College Athletics team, their values and philosophy and the arenas in which the college team participates.
Chadron State College is located in western Nebraska. They had an official college logo that they were looking to rebrand with more of an athletic mascot “logo”. They were in the RMAC conference, Division 2 NCAA, and had used the Eagle as the mascot since the founding of the college in 1911.
Targeting Current Students, Alumni, Faculty/Staff, Prospective Students, Sports enthusiasts, and Professional teams for recruiting and competing against the likes of New Mexico Highlands, Adams State – Colorado, Colorado Mines, Mesa State – Colorado Logo Design, Fort Lewis – Colorado, Nebraska-Kearney, Western State – Colorado, the new logo had to make an impact.
After we presented the committee with a bunch of Chadron State College Branding logo design concepts featuring some fierce-looking eagles, the clients wanted to incorporate a “C” and the resulting design was finalized.