- Logo Design
- Brand Identity
- Positioning Strategy
- Menu Design
- Final Source Files
- Brand Style Guide
Prime Rib Steak House is a premium steakhouse located in the heart of Brooklyn.
Established in 1963, Prime Rib has been a family owned operation with the third generation now trying to rebrand and rejuvenate the business. The steaks that Prime Rib creates are based on secret family recipes handed down over generations from their Spanish ancestors originating in the Andalucia region.
They came to SpellBrand for a Brand Strategy that would help them re-launch with a bang.
Following the brand and social media strategy, we started exploring different visual styles for the logo design and brand identity. We wanted to create a very vintage and almost hand-drawn kind of logo that would take people back to the good old days of handmade signs. We experimented with various illustrations of steaks on a plate and finally created a design that finds the balance between rustic and contemporary.
We also created matching brand items such as business cards, coasters, letterheads, envelopes, and more.
For more restaurant brands we have created, click here.