Biotechnology may be big business, but it is one with little public support. Few people realize that many of their favorite products and most needed medications are a direct result of biotechnology companies and the research that they perform. Here are a few logo designs that do a great job of selling biotechnology for the innovative and extremely necessary field that it is.
SOLSTICE NEUROSCIENCES LOGO
1 Because the solstice is the beginning of new seasons and has to do with the particular time of the solar year, this logo is both interesting and appropriate. The logo is actually quite plain, with the name of the company written in a warm, sunny orange and a cool, business-like gray. The font is ultra-plain unless you consider the rising sun that makes up the O in solstice. This logo design is interesting without being overwhelming, and different from the many others we will see in this field.
AQUATIC BIOTECHNOLOGY LOGO
2 This logo design is multifunctional in a variety of ways. First, as the viewer will immediately notice, it is bilingual in English and French. Second, it features the image of a fish created from a DNA strand. Because DNA is associated with biotechnology and fish certainly with aquatic habitats, this is clever and relevant. The blue hues are used both in aquatics and in biotechnology as well, further tying together the fields.
3 Which do you see first when you look at this logo design: a molecule or an X? Either way, the image is definitely related to the company and its field. The font is similar to the typeface, with a blobby, almost hand-created look. The rounded shapes add a touch of friendliness usually not seen in this genre. Light blue is business like, although this particular hue is modern and understated. The black is high contract next to the monochromatic rest of the logo.
THE DNA NETWORK LOGO
4 DNA research and testing is one of the best-known fields of biotechnology, with everyone from breast cancer researchers to Maury Povich using this resource. This logo features a DNA helix rising out of a test tube like a ladder, suggesting that DNA technology is the answer to scientific queries. The image is colorful but balanced by black blocky letters in a simple upper case font.
5 Bioplastics are an environmentally friendly alternative to traditional plastics, and this logo design does a good job of showing this. The image of a circle made of curved arrows is similar to the recycling logo, which is commonly associated with green living. The green color palette backs up this connection. The leaf in the middle is not just a common green symbol; it represents the plant materials from which bioplastics are constructed. This logo is not a typical biotechnology logo design, but it represents its field well.
BIOLOGICAL SCIENCES RESEARCH LOGO
6 This council uses common scientific images of cell components and enzymes in its logo, but in bright colors that will make them friendly to the general public. This is an important balance, as the research council acts as a liaison between the scientific community and the rest of us. The name is well balanced as well, written in rounded lower case letters in a deep, serious blue color.
OSI PHARMACEUTICALS LOGO
7 This pharmaceutical research company has a logo design that is much plainer than the others we have looked at, perhaps because pharmaceuticals require less explanation. A burgundy and gray color palette is collegiate and suggests learning, while the font is similarly official and academic. Containing the first word of the name in parentheses is an unusual tactic and will add to the logo’s general recognizability while providing an interesting image to represent the brand.
INTERNATIONAL INDUSTRY BIOTECHNOLOGY NETWORK LOGO
8 This logo design may be the exact opposite of the last one, but it is just as effective. The bright colored orbs in the image are connected by dashed lines, suggesting a friendly network of scientists. The elementary colors demystify the subject while lower case lettering adds to the friendly feel. However, there is a subtle implication of strength in the triangular shape created by the three longest lines.
9 The name of this company doesn’t refer directly to its field, but the logo design is nonetheless relevant. Along with the calming blue, we have seen in several logos in this category, there are a refreshing and modern lime green that gives this company a contemporary image. Instead of a friendly image, this company goes for a traditional feeling with a square shape and uppercase writing with serifs. The slash flowing through the square doesn’t just connote movement; it ties into the name as well.
AD-MED BIOTECHNOLOGY LOGO
10 This logo shows the company’s natural side, with leaves dripping with dew and an earth-friendly blue and green color scheme. The use of fluid images and colors gives a clean and trustworthy feeling, while upper case lettering with sharp angles and serifs add to the feeling of strength and prominence. This logo is crisp and springy, full of natural charm.
As you can see from our examples, there are a few details that create a good biotechnology logo design. First, bright colors are often a good choice because they help to make this relatively misunderstood field seem a little friendlier. Second, fonts are used to balance the tone of the images, whether it is to add a serious, straightforward touch or a little bit of approachability. Last, images are important to communicate exactly what the company in question does. The average American will have only a foggy idea of what bioplastic research entails; the job of the logo design is to make this a little clearer. In addition, there are numerous fields of biotechnology, and a great logo design can help to differentiate a company from the many others in the field. We are all visual creatures, so a biotechnology logo design can quite literally speak a thousand words about the organization that it represents.
FINDING THE RIGHT HOSPITAL LOGO FOR MODERN HEALTHCARE SYSTEMS
Increasingly, hospitals and other healthcare industries must be run like any other businesses and need a hospital logo. Indeed, a hospital logo is a corporation and should be managed according to best business practices in order to be successful. Part of being a corporation is having a coherent and professional corporate identity package, complete with a hospital logo. Many hospitals wisely hire these important processes to marketing consultants and graphic designers. There are a few things that experienced marketing consultants will consider when developing a hospital logo.
Community. A hospital is an integral member of the community it is serving, and the medical logo should express that. Whether your facility is located in a small town or a large metropolitan area, the community you serve should be the first consideration in every decision you make, including your hospital logo. Marketing consultants are experts in this and can help you make sure your corporate identity package doesn’t alienate the very people you are trying to reach out to.
Caring. No one wants to get medical care at a place that intimidates them, but this is an unfortunate reality for too many modern people. Hospitals are seen as unapproachable and consuming, and a hospital logo with too much text and not enough emotion, patients will likely feel even more apprehension as they walk through your doors. On the other hand, if your clinical logo has a friendly feel, such as by incorporating shapes and/or colors that soothe the general public, these same people will be more likely to trust you when health problems arise.
Mission. What is your hospital’s mission? Whether your hospital specializes in serving the underprivileged or in providing top-notch care to the elite, your mission should be reflected in your hospital logo. Are you about caring? Your hospital logo or even an optician’s logo can portray this by using warm colors, rounded shapes, and friendly objects such as people or animals. A more business-like approach would require crisper shapes and more prominent text. This is another area where marketing consultants can help craft a health logo and corporate identity package that accurately represent your institution.
Cornerstone Programs. Some hospitals have cornerstone programs for which they are widely known. If this is the case for your organization, you should reflect this either by incorporating those themes into your hospital logo or by having a logo designed for those programs that coordinate with your hospital logo. It’s important to showcase your strong points without detracting from the unity of the whole, and your logo should accomplish this.
Aesthetics. While meaning and information are important, an ugly hospital logo won’t be any help at all. Your hospital logo will have to be displayed on everything from bills to linens, so it had better be both attractive and timeless. Similarly, the color scheme of a logo is often used as the decorating scheme in the facilities used by the organization. Marketing consultants can help you develop a hospital logo and corporate identity package with both elegance and staying power.