If you have ever looked at some of the world’s most famous logo designs, you may have noticed that many of the world’s best-known corporate images are very simple. In fact, in many cases, they involve simply the company’s initials.
The following Top 10 Initials Based Logos are great examples of types of logo samples of how a very simple concept of wordplay can be turned into a recognizable and highly personal part of a company’s brand.
Viralabs Initial Based Logo
1 There are very few ways to portray a virus in an attractive way, but this logo design does a brilliant job. The circles crowded together in a modern shade of green definitely relate to the name while also tying into one of today’s hottest logo trends of 2010. The initial is plain, much like the writing below, but slightly bolder to garner attention.
2 While most initial based logos use upper case letters, this one uses a lowercased e for added friendliness and informality. This feeling is consistent with the name and the brand, making it a good addition. The “e” could also be interpreted as an elephant trunk curled up in the center of an inclusive circle, which again is relevant to the brand. It’s hard to make such a simple image say so much, which is what makes this logo an overall winner.
Silkskin Logo Design
3 This logo design brings up images of softness and moisture by using shapes and colors associated with water. First, the letter S is cut in half by a soft, liquid wave. Second, the aqua color definitely calls up images of water. To add further relevance to the logo, the S is formed with two feet, the part of the body that seems to require skin care products such as this the most.
Dol Initials Based Logos
4 This initial logo uses another popular trend in logo design right now: bright bands of color. This gives a youthful feeling and a sense of creativity as well. The bands seem to be haphazardly wrapped around the relaxed lower case initial, which creates attractive negative space while adding to the fun informality of the logo. This logo design does not really dictate a color palette or font type for the brand, which means that the company in question will have to determine these aspects separately.
Shrink Media Logo Design
5 What could better show the concept of shrinking in a visual form than a letter that becomes thinner at one end? The blobs that line the letter help to illustrate the change in size while also giving a modern and slightly messy feeling that is edgy and modern. Orange is a modern color that appeals to brands looking to grab attention. The bold edginess of the initial based logos is offset by small, thin letters that are understated.
Urban Acres Logo
6 If you see only one letter in this logo design, you need to take a second look. The U is obvious and brilliantly formed into an abstract image of a cityscape, which ties directly into the name. At the very center is an A, completing the company initials. Blue and green are refreshing colors that give a clean feeling that compliments this image. Tall, sans serif letters, are modern and give an urban sense of hipness while matching the approximate style of the logo image. The rounded bottom of the image is a little unusual, but it keeps the image from having too many unfriendly hard edges.
Milwaukee Brewers Logo Design
7 This logo has already been replaced by a new one, but it remains a great example of an initial-based logo design. In this case, the initials of this baseball team are formed into a baseball glove, a clever and eye-catching feat. The bright blue and yellow are upbeat and attract attention, as well as being the team colors of course. The lower case letters add to the informal image. It’s likely that this logo design was replaced because of its non-confrontational general feeling, which is friendly and fun but not so intimidating to opposing teams. Sometimes even a good logo may not be the best overall brand, and this is a good example.
Maverick’s Custom Trousers Logo
8 Maverick’s Custom Trousers ties directly into the field in several different ways. First, the pin striped print is popular in men’s tailoring, making it a better choice than any other color or pattern for the capital M. Second, the M is shown being cut into shape, which again ties into the field. Last, the general simple feeling of this logo is congruent with current trends in upscale men’s wear. Together, these elements create an agreeable brand for this menswear business.
10 There are several different elements here that tie into this company’s industry. First, the U is drawn to look like a test tube, complete with measurement markings. Second, there are bubbles coming out of the top of this test tube, referring to research and laboratory experiments. The gray and blue color palette is all business but modern at the same time. The lower case lettering is friendly and balances the scientific feeling of the image.
Initial based logos are popular because they tie into the name of the company. When created by an experienced logo design professional, they can also tie into your industry and help to build your company brand. If you think a logo like one of these could benefit your company, contact a professional logo designer today.