Top 10 Transparent Logos: There was a time when transparency was somewhat of a no-no in logo design. While they certainly make for attractive and meaningful logos, images with multiple layers didn’t always print well with the technology of the time. However, new printing techniques have made this a non-issue, giving logo designers free reign to try this style. The result? An entire generation of logo samples bearing transparent layers. Here are a few of our favorites.
RACE Research
1 This organization focuses on finding cleaner energy, so a leafy logo is very appropriate. In this case, the leaves are gradually changing from summer to autumn colors, giving a sense of slow, steady, and sequential change. This is definitely appropriate for energy research. The lack of writing is likely due to the length of the name—it would require enough space to detract from the image.
Castle Print
2 Office Printing companies have to use their logo design to showcase their own capabilities, which can lead to some attractive and unconventional designs. In this case, we see friendly circles of different colors layered over each other, which when in print will showcase the color range and clarity of this print shop. A section where the circle’s overlap has an image of a castle turret, tying into the company name. A crisp and traditional font gives a modern and yet finished feeling to the logo design.
SFUSD Student Support
3 In this case, the transparency doesn’t communicate a gradual change but instead gives a background for the image. Because this is a program in San Francisco, this famous city line design forms the backmost layer. A green logo triangle, which communicates strength while also representing the well-known hills of the area, is overlaid with inclusive circles in bright primary colors. The outlines of children in front of these layers ensure that everyone who sees it understands that this organization is about children first.
Pangur Glass Craft
4 Because glass is generally transparent, this style of logo design is very appropriately used here. Several glass ‘bowls’ are stacked inside each other in a modern image that hints at the brand and style of the shop. The writing is thin and yet contemporary, so much so that the font is called ‘Futura’. This is a good example of an industry where using this trend is justified and even mandatory. In this case, the result is nothing short of beautiful.
Journey to Wellness
5 In this logo, transparent shapes indicate several different pieces coming together into an integrated whole. A blossoming flower, a symbol of health and growth, is made up of different shapes. A stylized image of a person with outstretched arms makes sure the image is distinctly human. The writing may be traditional with series, but the colors and the overall style is modern and soothing. This logo design is meaningful and well balanced but simple enough to be recognizable in the crowd.
Firefish
6 Is it a fire or a fish? In this case, it’s both. While these two objects may seem difficult to combine into a single image (and they likely gave their logo designer a few headaches), the result is cohesive and attractive. In this case, the transparency is purely ornamental, giving the flaming fish character a more lifelike and artistic look. While the writing is thin and non-threatening, the use of all capital letters makes it a little more substantial. This is a good example of using this trend to build a brand that otherwise might have been more difficult to communicate.
LexPro
7 This computer program helps to organize files, so this logo design, with multiple layered files in a cascading rainbow of colors, is a perfect choice. Elementary colors give the impression that this will be an easy process, as does the gently rounded lettering. Upper case letters are thick and leave an impression, which is balanced by the tagline in a thinner font below.
Collective Feedback
8 With the word ‘collective’ in its name, this website can make good use of the transparency logo style. In this case, the layered shapes are squares, a symbol of tradition. The colors are bright and contrast well with the black background, but combine attractively into a series of smaller colored squares. The idea being conveyed is that these separate pieces can come together into an attractive whole, which certainly jives with the name and brand. The difference in thickness between the two words helps them be seen as separate even though they have no spaces between them.
Brasilia’s Flowers
9 This logo design features a single tropical flower, which is an apt representation of this business. The petals are layered over each other, giving a rich and in-depth image. Several tropical colors fill the image, which is appropriate considering that this business focuses on flowers from a subtropical country. The negative space inside the flower forms a subtle crown shape, suggesting royalty. This gives a feeling of wealth and riches to the logo design, although in a very understated way.
IT Small Business Alliance
10 The circle is a friendly and inclusive shape, which melds well with the ‘coming together’ feeling of a transparency logo design. In this case, it is small businesses coming together into a single alliance. The way the name is positioned in the center of these circles gives a feeling of allies joining together into this alliance. This certainly is a good example of the transparency logo design and one that shows exactly what kind of emotion the style can portray.
The transparency logo design style is certainly popular, but only because it alone can express certain feelings and ideas. If you think a logo design similar to one of these could best serve your business and your brand, talk to a logo designer today. A professional logo designer can tell you how best to communicate important information about your business to your customer base with the help of an attractive, professional image.
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