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Many business owners understand why they should have a business websiteprof and why it should look professional, but not how to make it reflect well on their business. Your professional online image is a conglomeration of visual cues and other subconscious information that tells customers whether you are trustworthy and capable of delivering what you promise. Here are five tips for building an online image that will make your business boom.

Keep a Photograph of Yourself on Any Websites and Blogs. This makes people trust you more because they see you as a real person. Some studies have even found that customers are twice as likely to do business with a person whose picture they have seen. Clearly there is no underestimating the power of having a simple, professional portrait where customers can see it. It will give them a face to picture when they are ordering or otherwise communicating with you.

Create an ‘About Me’ page. This is a place where you can tell potential customers a little bit about yourself; for instance that you are married with children or that you enjoy spending weekends with your five cats. Make sure the information you include is just personal enough to make you seem like a real person, but not anything that could be held against you or that could turn customers off.

Make a Media Room. This will have basic information and figures about you and your business as well as relevant pictures, videos, and any recent press releases. Not only does this give your website the professional feeling of a larger one, it also opens up a world of opportunity when it comes to free advertising. The media loves to tout the latest thing; if you are the latest thing, make sure everyone knows about it. You just might be the next small business owner talking up their product page on Good Morning America.

Use Signature Fonts and Other Branding Visuals. If your brick-and-mortar business has a signature font, a color palette, or other visual images associated with it, your website absolutely must coordinate. Your logo should also be an integral part of your website, included on every page if possible. Visual branding will make your website feel like an extension of your store.

Get Feedback. Customers love more than anything to be listened to, so include a space on your website where they can communicate with your directly. This will allow you to get in the customer’s head in a way that would normally be impossible. If you respond immediately to comments and questions in a polite and informative way, you will be building your brand without even spending a dime.

As you can see, it doesn’t cost a ton of money to have an online presence that works for you and not against you. Because many business owners neglect this one very important aspect of branding, having an online presence that is professional will help you get ahead in almost any kind of market.

Mash Bonigala

Mash B. is the Founder & Creative Director of Logo Design Works. Since 1998, Mash has helped thousands of businesses express their brand messages through creative and award winning logo designs.