How our experience creating US Army Logo Design and Military Logo Design translates to our clients?
Tactical Wear Online is a Tactical Police & Military Performance Wear and accessories company that wanted a cool looking military logo design for their online store.Their main line is Under Armour Performance wear designed specifically for Law Enforcement & Military personnel. They are adding additional lines such as Camelbak (Gloves, hydration systems) holsters etc.
The client wanted a stunning corporate identity that had a High Tech, Abstract/Artistic and Cutting Edge look and feel. Since their their target customers are Police Tactical units, police in general, bike patrols, Military general, special armed forces, the client wanted an eagle or an army guy as the main icon which had a patriotic theme.
They were also looking for a colorful army logo for the back of a shirt (portrait) and a left chest and hat design (landscape) with possibly a waving flag in the background and silhouette of armed police and military personnel. Creating logo designs for armed forces is always tricky as the message has to be carefully conveyed. The talented team at Spellbrand understands the United States Army requirements and created awesome identities for them and we bring this experience and insight to the table.
We came up with a bunch of different concepts that included emblem and army patch like design sporting silhouettes of army guys, eagles, patriotic stars and stripes. The client was blown away with the variety of creative logo ideas that our team came up with. The client chose a concept that had a silhouette of an army guy aiming through his weapon with a swoosh surrounding the design. Even the swoosh is a little dated, the client felt that their target market would appreciate this design more.
After the army logo design was completed, we also create a flash animated version that the client currently uses on their website. The flash logo can be seen below as well as on their website.
The US Army flag is riddled with many symbols. The central image is a Roman cuirass, which represents strength and defense. There are also various weapons on the flag – like the sword, bayonet, musket and cannons – that symbolizes the Army implements. As the seal of the 
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The German military uses a simple cross as its logo, depicting minimalism and utilitarianism. Both adjectives describe the German military quite well. The Bundeswehr, or the Federal Defense Force, also made use of the cross to reference the Iron Cross. This particular symbol had been a military wartime decoration since 1813 and can be seen all throughout the history of the German military. Unlike many other military logos that depict swords or guns, the Iron Cross aims to reinforce the Bundeswehr’s role as a purely defensive force. In fact, before 1990, it was only active in disaster control.
France’s Army has arguably the most modern logo of the bunch. It makes use of the colors of their national flag quite unconventionally, utilizing a sword to represent the white color. The sword itself is depicted is a graphical way, giving the logo a modern twist. This endeavor for modernization is also mirrored in the equipment and uniform of the French Army. Behind the flag and sword is a simplified version of the globe, another graphic and unconventional image for a country’s army logo.
If the French are striving for a futuristic feel, the UK military’s logo does the opposite. Being known for maintaining tradition and history, it’s no wonder why their military’s logo would depict a lion and a crown. The lion has been used over the centuries as a symbol of bravery and royalty. The UK is known for its many kingdoms and sovereigns. Many coats or arms utilize the lion. The crown symbolizes the royal family and alludes to the monarchial traditions of the UK.
The Japanese Imperial Army uses a very stunning logo for their flag. The Rising Sun Flag is simple a red circle with red rays emanating from it. The design comes from Japan’s title as the “Land of the Rising Sun”. Its daring colors showcase the aggressive and bold nature of the Japanese Army.