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It is really tough to put your trust in an online company and hope they come up with the right logo design for your company. So we decided to put together a small list of 5 things you should know about before choosing a logo design company. This is more like a checklist that would help you evaluate a logo design company before engaging their services.

Does the company have an exhaustive portfolio?

Most of the time logo design companies that you find online are run by one or two individuals who design logos as a part-time vocation while keeping regular day jobs. Such companies have a very limited portfolio. Since this is a part-time thing they do, it is likely that full professional attention is not given to your project.

Make sure you check the portfolio thoroughly.

Are the rates too good to be true?

A lot of logo design companies online charge so little that it is really ridiculous. Logo designing is a skill that takes time and talent. It is unlike any other type of graphic design. The designer is essentially creating your company identity, which means that they need to understand how corporate identities work, what kind of messages they need to give out with the logo and the industry their client is in etc. This level of knowledge, experience, and skills costs time and effort.

If someone is offering to design your logo for $50 or less, think how much effort they will put into getting the right image for the right price for you? If a company is offering professional designers with multiple concepts and unlimited revisions for as little as $50 then it makes one think how the designer is able to apply his creativity and years of experience (if he/she has any) to the project for such a small fee?

Can you contact the logo designer directly?

Many companies online either do not have a direct phone line or would not allow their customers to speak to the designer directly. They usually have people called “account managers” who deal with the clients and act as intermediaries between the client and the designers. They most likely employ freelance designers. If you can not pick up the phone and talk to your designer then how can you make sure your designer understands what you want both in terms of concepts and changes and revisions?

Make sure to talk to a real logo designer before committing your project.

Does the logo design company have a physical address?

A lot of the online logo design companies do not post their physical address on their websites. This is a warning signal. They usually have an email form that you can use to contact them. Other times they would just have a voice mail system set up and they promise to return your call. A genuine company should show their company address on their website. Membership with the local BBB is a good indication of the company’s authenticity.

Verify the address of the company before engaging their services.

Does the company have a refund policy?

A company that offers 50% or at least a partial refund of the fees shows that they care about the customer and are confident of their ability to deliver on their promises. The company is willing to shift all the risk associated with buying online away from the customer and on to themselves. That shows commitment and confidence in their services.

Since the creative field is very subjective, a customer must have the option to ask for their money back if the company does not look like they can stand up to the challenge of high-quality designs and creativity.

Make sure there is some kind of a refund guarantee before buying a service. Make sure you don’t sign up with a company that refuses to issue refunds.

At the end of the day, it is really important that you engage the right logo design company to create your corporate identity. After all, it is not every day that gets your identity created. Your logo should last at least a couple of years before it has to be updated. It would be a waste of time and money if you realized your logo was not right for you after you had put effort into making signs or stationery etc and had to get it done all over again.

Another issue you need to be aware of is to make sure you do NOT get designs that have been copied from other company logos or created using clip-art.

Mash Bonigala

Mash B. is the Founder & Creative Director of Logo Design Works. Since 1998, Mash has helped thousands of businesses express their brand messages through creative and award winning logo designs.