Health Logo Design | Fitness Logo Design

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Client: CrunchPunch Fitness Brand Logo Design

Type Of Project: Logo Design

Client Location: Tampa, Florida

SpellBrand was tasked with creating a fresh new and modern logo that would cut through the clutter of the cheesy and clip-arty logo identities prevalent in the fitness industry.

We came up with a few different design directions, some of which included an iconic treatment. However, the client was drawn to this monogrammed design with an ultra-modern font treatment and Earthy colors. The end result is a fitness logo design that stands out amongst the competition and also works well on fitness equipment and package labels.

Client: Bella By Fitness Brand Logo Design

Type Of Project: Logo Design

Client Location: Lake Mary, Florida

Design Analysis: Bella Bu Fit is a premium brand creating complimentary fitness wear for everyday Life. They design and manufacture of fitness wear for yoga enthusiasts. The category “Active Yoga Wear” is a thriving market segment and Bella Bu Fit has positioned itself quite nicely.

With a core philosophy that a body in motion is a true human expression, the client wanted us to create a logo design that depicts exercising or freedom of body expression similar to ballet. The logo icon we created is drawn as a single elegant line that forms the shape of a person in a yogic pose with hands held high above the head.

Client: Active Leisure Apparel Logo Design

Type Of Project: Logo Design

Client Location: Atlanta, Georgia

Tangerine is a design and manufacturing company of women’s Active leisure apparel. They specialize in “After Active”, “Off the Mat” (referring to yoga wear), “lounge” and “spa-ish” super comfy apparel. With a nod toward sustainability and eco-consciousness.

To help Tangerine launch in style and create an impact in the marketplace, they approached SpellBrand to help create the right kind of brand identity. The active leisure apparel market is quickly becoming saturated and to stand out from the crowd and create the right impact, one would need a unique and robust brand identity.

We created an awesome-looking icon and logo design for this client which is an abstract icon of a tangerine enclosed in a square. There are a lot of message references hidden in this icon including a nod to the yoga mats, active lifestyle, and more. We also created a stylish brand pattern that showcases the logo design.


There was a time when physicians and other medical professionals did not think about branding and logo design or Health Logos. They did their job to the best of their ability and let their work speak for itself. Now, however, these practices must be run with best business practices, including a focus on public relations and branding. This means that all care businesses must have professional branding. However, branding is very different from other types of branding. There are several unique elements that make identities successful.

1. Related Symbols. People should be able to know from sight what business your logo is representing. This is not as difficult as it sounds; unlike most other fields, medicine has several recognizable symbols. Popular traditional designs include a caduceus or a solid cross. Because these are so popular, many businesses choose logos with mess common symbols such as stethoscopes or a white coat. Whatever symbol you choose, make sure it is unambiguously related to medicine. People trust doctors, so take advantage of this trust by including a common emblem in your professional care brand.

2. Clean Lines. Medicine is a field known for cleanliness and clarity. These are the two key elements on which no patient will compromise. As such, designs that communicate these values will get a better reception than ones that are overcrowded or complicated. Keep it simple and clean by using plain lines and sticking to only one or two colors. As a benefit, less complicated logos (as seen in many Alaskan clinics) are also easier to recognize and remember, allowing you to use your identity to build an awakened brand.

3. Friendliness. There was a time when doctors were expected to be aloof and impersonal. Now, however, people expect medical personnel to be approachable and caring. Logos that can portray this key value will seem more inviting to the modern patient. Your brand will seem friendlier if it includes symbols of friendship, such as a heart. If this does not work well with your identity, you can achieve a similar effect by rounding hard edges to create a more inclusive appearance.

Once the medical business has a professional identity, your next step should be to make sure it is attached to everything the practice does. Designs should be on all signs and prominently displayed in waiting areas. Every piece of paper in your office, from prescription pads to appointment cards, should be imprinted with the design. Doctors in your practice can even wear coats with the brand printed or embroidered on the front. This is how brands are built.

Are you trying to build a practice or other business but feel like you are stuck in a rut? Branding may make all the difference between success and mediocrity.


Fitness-related companies, personal trainers, gyms, and equipment businesses traditionally have had simple text-based logos. Then in the 80’s when fitness and bodybuilding became the craze (you could probably attribute this surge in popularity to Arnold Schwarzenegger) and gyms popped up all over the states. Along with these gyms came the accessory companies and apparel shops. This led to an awareness of the need for branding and differentiation.

At the moment, branding is at its peak with in-your-face marketing due to the highly competitive nature of the business. With a gym around every corner, personal trainers by the millions, and alternative practices such as Yoga, it is hard for a company to position itself in the market. However, having a well thought and powerful logo would be a great start.

The main aspect of this industry is the need for self-improvement and long-term investment in one’s health. This means that the logos and branding have to really be personal and touch the potential target market. It is not a product but rather a service and hence the personality of the company has to shine through.

The next time your target market’s kid needs new cleats or new shin guards, they will remember your logos and see what you have to offer them. Advertising, logo design, and branding only work if you are able to target the correct audience. If you are a fitness-related business, you will want to ensure that your logo is in every high school stadium, gym, parking lot, or cafeteria in your town.

Kids that play high school sports will remember your logo and will be able to highly influence their parents on where they want to buy their next piece of personal equipment. If you are able to provide them with an excellent product or service, then your business will only continue to grow.

Schools and booster clubs are constantly looking for businesses that can sponsor them and give them donations. They will be able to ensure that your logo is plastered on every wall, every t-shirt and every kid that plays sports in town.