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The Banker Group Case Study

banker group
banker group
banker group
banker group

The Banker Group was founded in 2003 as a trader and distributor in pharmaceutical intermediates.

They now offer the most custom-tailored supply solutions for large corporates along with the most competitive financing options. The brand pillars are Integrity, respect, trustworthy and credibility.

The project brief was for SpellBrand to create a brand identity that will create trust and promise corporates that they will receive the same level of quality, service, and financial support from any of their offices/companies around the world.  Their target audience is high net worth individuals with high financial acumen and large corporates – mostly their chairman, managing director, CEO or CFO will be in contact with us.

The result is an elegant yet powerful logo design that stands out and makes the brand look modern and fresh.

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Client: Turkey Information Systems Logo Design

Type Of Project: Logo Design, Stationery Design

Client Location: Istanbul, Turkey

The company name in Turkish is “MİHMAN” with i or İ (mihman or MİHMAN or Mihman), and its mean is “quest” in English. “BİLGİ SİSTEMLERİ” or “bilgi sistemleri” meaning “information systems” in English.

The company is new and is established by supporting the Turkish government with information technology, embedded systems, medical devices, intelligent transport systems.

They produce and design medical devices like Holter, physiotherapy devices, traction devices, patient monitoring systems also their embedded and desktop software.

turkey information system logo design

The client produces and designs intelligent transport systems like speed detection system using GMR sensor, loop detector, driver assistance system also their embedded and desktop software. They carry out projects with universities and the government.

networking club logo design

Client: Networking Club Logo Design

Type Of Project: Logo Design

Client Location: London, UK

The Magnum Club is a member-only networking club in London, UK. All members are C level. Members fields range from entrepreneurs, investors, telecom bosses and accountants. This club facilitates meeting places for members to discuss, monitor and to make possible investments or even as a general platform to discuss current trends and opportunities.

Client mission statement: 1) To collaborate with thought-leaders and build strong communities for tomorrow’s world. 2) Through a collective of industry leaders, positively inspire and influence change, growth, and success for tomorrow’s world.

To bring the mission to life and to create an exclusive looking logo design we created an emblem logo design with a custom M in the center surrounded by a simple design of concentric circles and the wording “London 2014”. The result is a luxurious looking emblematic logo design.

The right kind of brand identity for a business networking club or organization is quite tricky to pull off. To escape cliches and done to death visual elements is the key to creating and owning a business networking brand identity that creates the right impact and connects to the target audience.

To achieve this feat, approach the business networking club as you would a luxury fashion brand. An exclusive club should have a similar strategy to a luxury brand since the fundamental principles of exclusivity are the same.

Going for an emblem like design would be a safe bet – in most cases. The emblem gives a regal attitude to the brand while also being flexible enough to be used on different media. Extra embellishments such as swirls or fleur-leaves may not always work and caution should be exercised.

Client: Kajoler Entrepreneur App Logo Design

Type Of Project: Logo Design

Client Location: London, UK

Kajoler offers training, advice, and consultancy for small businesses and start-upsspecializing in digital marketing, personal development, and company growth. Although it started as a business coaching venture, it pivoted into an entrepreneur accountability program with a free and premium membership system that includes

  • Weekly Members Only Newsletter
  • Private Facebook Mastermind Group
  • Kajoler Book Club
  • Exclusive Member Discounts & Giveaways
  • Ask Me Anything Access
  • Weekly Check-ins
  • Kajoler Goal Achievement Programme

The font is very soft and beautiful and perfectly compliments the icon. The font is customized and made taller to create a more aesthetic appeal.

entrepreneur accountability app

To bring this unique and innovative brand to life, we created an icon and color palette that looks refreshing, vibrant and powerful. The icon is made up an abstract sun representing hope and intertwining lines to signify structure and team building. The low-poly background pattern gives the brand a unique look on their website and social media channels. Another angle to look at is the concept of a stained window. The icon looks like a beautiful stained window with beautiful colors.

program management logo design

When JLS wanted to establish a new Consulting Company for leading Solutions for Agile Project methodologies and Agile HR Tools, they came to SpellBrand for their branding.

Client: Program Management Company Logo Design

Type Of Project: Logo Design

Client Location: New York, NY

JLS Just Leading Solutions advises corporations who deal with various types of projects and ventures in a competitive, fast-moving environment, where a focused approach and timely decision are crucial for success to knowledge teams.

JLS offers leading-edge solutions to program management that embrace challenges with a contemporary distinctive framework to enhance performance, reduce time to market and improve venture outcomes, thus providing competitive advantages over traditional project methodologies and settings, while providing state of the art workforce models and tools.

JLS will advise corporations who deal with various types of projects and ventures in a competitive, fast-moving environment, where a focused approach and timely decision are crucial for success and ensure modern HR solutions add value to these knowledge teams. JLS will offer leading-edge solutions to program and Human Resource management that embrace challenges with a contemporary distinctive framework to enhance performance, reduce time to market and improve venture outcomes, thus providing competitive advantages over traditional project methodologies and settings, while providing state of the art workforce models and tools.

The client wanted their corporate design to send a strong message to their clients about who they are and establish a feeling of trust and confidence that encourages them to do business with them. We created an icon that is made up of dots or bubbles in the shape of an abstract letter J. The shape also has a very dynamic quality to it – like a flag waving in the wind. We used colors and hues from the blue palette. The result is stunning logo design.

Client: Life Coach Logo Design Maryland

Type Of Project: Logo Design

Client Location: Baltimore, Maryland

Design Analysis: Barbara Harman is a life coach located in Baltimore, Maryland, and a certified Positive Psychology Coach dedicated to helping people in relationships, career and retirement.

To help her clients reach their full potential, Barbara combines her coaching skills with the science of positive psychology, the philosophy of yoga (science of the mind/body connection) and her own experiences through changes in lifestyles and careers.

To help rebrand Barbara as Harmony Coaching, she engaged SpellBrand to create an Earthy logo that reflected her philosophies and attitude to life.

barbara harman coach logo design

We created an icon that is made up of 4 unequal squared that are joined together with a flower. The logo is fun, bright, and hints at the mind-body connection.

business consultancy logo design

The company name “Essdewe” is very unique and is actually the letters SDW written out. The client wanted us to work with the letters SDW in an abstract way so that it is not totally clear unless you see it in the context with the taken name “Essdewe”.

Client: Essdewe Business Consultancy Logo Design

Type Of Project: Logo Design

Client Location: Los Angeles, California

Design Analysis: With 30 years experience in running his own international company which he recently sold, the client was sitting on the board of a few companies and focus on helping other companies as a business consultant, both small and medium-sized companies.

Client: MettāVations

Type Of Project: Logo Design

Client Location: Chicago; Illinois

Design Analysis: Visual Promotions and Advertising Consulting for small to medium-sized businesses, MettāVations is a brand that brings Zen to business consultancy. The “Mettā” is pulled from the Sanskrit word with means loving-kindness, friendliness, love, etc. “Vations” is pulled from innovations. The brand believes in a zen-style approach that is balanced with a creative and professional experience.

However, the client did not want an overly simplistic or aspirations logo. They wanted a fun and bright looking logo design that had some aspect of the cosmos and universe. For this, we chose to go with the cloud icon with the letter “M” featuring prominently.

The colors selected were to infuse the brand with fun and friendliness.

metavatiomns logo
rumbrook partners logo

Their consulting teams come with experience working with companies including IBM, Microsoft, Sun, PIXAR, GE, McKinsey&Co, JP Morgan Chase, Morgan Stanley, Goldman Sachs, as well as leading academic institutions such as Boston University and M.I.T.

Client: Rumbrook Partners

Type Of Project: Logo Design

Client Location: Grantham, New Hampshire

Design Analysis: RumBrook Partners is a top-notch consulting organization that brings together talent with diverse skill-sets to meet the needs of their clients. They focus on helping customers improve their business results through their understanding of software, business process, and industry expertise.

They are different from other consulting organizations in that they bring together the right resources for each engagement – including software experts, industry experts, academic/research universities, engineers, management consultants, etc. Their expert teams engage with customers primarily in industries such as hedge funds, private equity, energy, finance, and non-profits.

Client: MimRix Business Services

Type Of Project: Logo Design

Client Location: Toronto, Canada

Design Analysis: Mimrix is a business services firm operating in and around Toronto specializing in providing business consultancy services to the healthcare industry including healthcare professional such as doctors and care providers.

This consultancy uses an image that will be familiar to business-people everywhere: an abstract flower. This combined with the transparent color choice gives a decidedly businesslike feeling that will appeal to many companies looking for a consultant.

The rest of the logo design is equally serious, with upper case writing in a stark, modern font. The modern feeling of the font keeps the logo design from feeling a little too boring.

business logos
business logos

Client: Jazira Business Consuting

Type Of Project: Logo Design

Client Location: Dubai, UAE

Design Analysis: Jazira, a consulting firm located in Dubai, UAE, wanted a very elegant and sophisticated logo that focused on the name with minimal use of an icon.

This was quite a challenge since the Middle East market was saturated with quite visual and in your face logo designs. So we decided to get to the core of the company and then translate that into one visual element.

After some digging and research we realized that they core philosophy was to help businesses get to their goal horizons so we created a logo with a professional custom font with just one curved line going through the text looking like the horizon.

Client: Brian Hicks Business Consulting

Type Of Project: Logo Design

Client Location: Napa Valley, California

Design Analysis: Brian Hicks is a business consulting firm catering to the luxury market segment – especially luxury wines and wineries. Located in the Napa Valley in California, Brian Hicks provides business consulting services such as business strategy, marketing strategy, media buying and more.

The client wanted a logo that was elegant and hinted at luxury but not so overpowering that it would overshadow their clients branding. So we can created an elegant and simplistic logo that includes an abstract B and H letters embellished by two leaves on either side.

brian hicks logo design


Business Consultant logo designs are a little tricky to create since the product or the service of the company is not the main focus. It is the company itself that is to be branded. A consulting company might be selling a particular set of services or products today but might sell a different some time down the line.

Your job requires so many different aspects and attributes that you simply cannot mention or show all of them in a single logo design. Instead your focus should be on what you do. People want to remember those that give them good service. With the information overload of today, it is each company’s job to make their name and brand remain in the forefront of every consumer’s mind.

There is a certain genre of clientele of people that need consultations. Those people are generally very busy. In fact, they usually have someone else find the consultation company for them. Once the job is complete, the only thing that will remain in the client’s mind could be your brand experience.

Your logo should reflect the extent of the services available, yet leave room for growth. The room for growth is a necessity because growth is exactly what will happen when your logo becomes a permanent part of your company’s budget. Once your brand images goes to work for you, the overall production should see positive results. As with any advertising, your branding should be reflected on your business cards, stationery, billboards, and any other printed materials. The more people that see your logo design, the more likely you are to bring in more business.

Business Consulting is an ongoing process of two-way communication and interaction between a client and a consultant. Branding keep your company in the forefront of your client’s mind. It is imperative that your patrons have a simple logo to remember in today’s international market. With the innovation of the internet, many people are inundated with information at such a rate of speed that trying to retain even a simple logo design is an effort. All companies are vying for a worSpellBrandide customer base.

The business identity is your first chance with clients to make a good impression. The client will see the logo often before they even meet a representative of your company. Do not let this opportunity get past. Once viewing the brand, the client will be ready to come in and work with you. There is credibility to having a professional logo. The status of your company is elevated above the rest when a professional identity is created just for you.

What does a business consultant do? This question is at the heart of all consultancy logo designs. Although there are a variety of consultants with a wide range of specialties, they all share a few common attributes and this can be communicated in the Consulting logo design. A consultant is an expert who offers their knowledge and opinions to help a fellow business improve and move forward into the future. This process is a collaboration between professionals that can lead to immense success. Successful logo designs must express this relationship and this process.

There are many business consultancies in London and the UK, so your logo design is an important part of setting yourself apart from the others. What kind of information do you wish to communicate to businesses and agencies considering hiring your services? There are many kinds of consultancies, but all must have a few key qualities in order to succeed.

Knowledge: People will hire your company based on its knowledge of their field, so this is one important thing to communicate with consultancy logo designs. You can do this in a variety of ways. First, the use of square shapes in a logo often communicates knowledge and stability. You can also use a solid font with serifs because these are similar to those used in newspapers and thus feel knowledgeable and honest.

Honesty: Horror stories of dishonest or immoral consultants abound, so it is important to show that you and your business are fiscally and morally upright. This can be done with logo designs by using solid shapes like the square, layered semi-transparent images, and other images that show honesty is a key value in your business.

Style: In most consultancies, style is a very important part of the business, particularly if you are consulting in an area related to aesthetics or marketing. These logos can communicate your superior sense of style. You can show your style by choosing a more abstract, shape-based logo; one that uses motifs from classical art; or simply a unique, scrolling font for the text in your logo. Most of all, your logo should be visually attractive and well balanced, to show that you take appearances seriously.

Versatility: Most consultancies have a specialty, but they are versatile within that specialty. Consultancy logo designs can express this versatility by using scrolling, wave-like fonts, blue colour schemes, and other symbols of flexibility. These images communicate the fact that your firm can deal skilfully with a range of subjects.

Not all such logo designs follow these rules. You can choose to have a logo that relates to your particular field of business consulting, or one that ties in to your name. When it comes to business logo designs, there are many formulas that have led to immense success. What matters most is that your logo is perfect for you and your business.

Your logo designer is likely to understand the unique challenges and issues facing a business. Why? Because they are a type of consultant as well! Just as you use your knowledge and experience to help other businesses develop and grow, a logo designer will use their expertise and graphic design skills to create logo designs that help your company move forward into a successful future. Don’t be without the advantages that expert logo designs can offer.

Business Logo Design

Business Logo Design – This piece of news from the article “The government is demanding to know who this Trump critic is. Twitter is suing to keep it a secret.” on The Washington Post by Hayley Tsukayama, April 6, 2017, made me think of Tegiminis article “Why Critics Are Important?” written back in 2014, in which it was made clear that though you could get on well with your business without a critique, critics and their critiques did give us useful feedback to correct our drawbacks.

I liked Tegiminis article so much that I saved it to refer to it from time to time!

When I saw this Trump critic news, I looked up the Tegiminis article and decided to write this article, making business logo design as the topic in question.

business logo design

Politicians, show business personalities, and corporate business tycoons all know the power of critics. It is a fact that a nice, cheesy critique can give a huge boost to a person or business, and a not-so-nice, gloomy critique can make a business empire and the emperor fall with a loud thud.

Paul Hudson in his article “Why Accepting Criticism Is Crucial To Your Success” on Elite Daily, reiterated the fact that the actual content of criticism carried a negative connotation but the purpose of criticism is not to insult but to improve! He also pointed out to us that ‘proper’ criticism was a way of giving feedback to a person or business with the intention of leaving them better off for it.

london logo designWe’ve seen this many a time when logos of large corporates are ridiculed, as in the case of London Olympics logo 2012. Critics, including myself, ranted and ranted about the London Olympics logo without much success. The designers took about a year to make it at a cost of $800,000. Critics said the logo looked like a graffiti by a five-year-old. London’s mayor ordered the payment to the designers stopped. Anyway, nothing much happened because of that uproar of comments, but a lesson was learned if you wanted to believe it.

Logos for political parties for election campaigns are seasonal hot topics: Obama’s famous letter “O” for the 2008 election campaign was a remarkable success. Sagi Haviv, one of the three partners in the logo design firm Chermayeff & Geismer & Haviv, New York, said it changed everything for Obama.

However, Haviv wasn’t all for the Ted Cruz logo for 2016.

ted cruz logo designAbout this logo, Haviv said that, among other things, there was something extremely awkward about the cropping of that star, adding that it was a kind of a crippled star that was missing some of its limbs. Ted Cruz and his campaign chief must be “extremely” happy as they won the election with that same crippled logo!

And then this Trump + Pence logo made waves in 2016. Critics on social media took full on this logo. There were many sexually suggestive animated GIFs as the initials “T & P” were entwined to show partnership, and some even went up to comparing the logo with toilet paper.

However, Trump, who shrugged off critics from outside the party and the pessimists from inside the party, and Pence must be quite triumphant winning against all odds, including the ridicule about the logo. I understand this is not a business logo design but the rules still apply.

trump pence logo design

trip advisor logo design

Here we have some expert comments from the comment section on the TripAdvisor Owl logo in “Experts Critique Business Logos”, Aug 21, 2009:

Armin Vit says “There’s something off about the eyes of the owl. He looks like he’s on drugs or that he’ll jump out of the browser. It’s a little graphic. The eyes are too googly.”

Richard Westendorf says “I love the idea that from the owl I can get wisdom, and I can trust them, but there’s a bit of fancy or fun. Travel is about fun and adventure, and this image connects to that sentiment very well.”

But the company did not make any changes to this business logo design and it has not stopped the millions that visit TripAdvisor.

ibm logo design

I remember reading somewhere that the IBM logo, which saw several changes, finally got the one we see now in 1972, the letters with the horizontal lines, was ‘criticized’ by the then CEO that it looked odd with those lines! But it has stayed solid all this time since 1972.

So, it is to be understood that not all critics are right nor all of them wrong. They have the right to voice their opinions which undoubtedly sharpen the minds of the logo designers in general. Whether the critiques are positive or negative, the receiver must develop an open mind to accept them and, to a certain extent, make room for them in their marketing strategy.

I have had this positive feeling about critiques of all sorts, and in fact, I mentioned it in many of my articles about designing and branding. For example, way back, in my article “Do Not Neglect Your Business Brand”, I advised (small) business owners to respond to negative feedback positively rather than get into arguments with the critics.

And this item of news that Trump government deciding to withdraw its request ordering Twitter to identify the ‘Trump critic’ has once again proven me right.

It’s very interesting to learn what many a critic say about business logos. So, first let’s see what they say about the importance of a business logo design:

“If, in the business of communications, “image is king,” the essence of this image, the logo, is a jewel in its crown.” – Paul Rand, (1914 – 1996) the American art director and graphic designer, known for his logo designs for IBM, Morningstar, Westinghouse, ABC, Next, etc.

The Co-founder and Designer at Rocketspark, (Waikato, New Zealand, Online Media) Jeremy Johnson stated that “Having a professional looking, well-designed logo builds trust.” We also have a similar article on our website about why you need a logo design.

Peter Shadbolt, a business reporter for BBC business news, wrote in his article “How important is it for a company to have a great logo?” that for most people the logo of a firm immediately connected the customer’s mind to the business in question without the need to see its name, and that that type of instant recognition was the holy grail for a business. He quoted UK Oil group BP spending £ 136 million for its sunflower logo design back in 2000.

‘Logos are recognizable corporate stamps and messaging vehicles all in one’ is what Christine Birkner, the senior staff writer for Marketing News, stated boldly in his “Chermayeff & Geismar & Haviv: Logo Pioneers Transition to Digital Era”.

Informi on their website’s ‘talking small business’ — “Do I Need a Logo?” — Choosing a logo for your business — declared that it’s not compulsory to have a logo; however, if you have one, there can be real benefits: provides a sense of identity; helps to build your brand, and conveys what your business is all about!

met logo design

Stephanie Vozza, a freelance writer who has written about business, real estate and lifestyle for more than 20 years, quoted ‘a logo is one’s business public face’, in her “5 Signs that You Need a New Logo”!

Janna Sevilla, a professional writer & Manager of the Social Media Marketing Team, made her point clear about the business logo design in her “Why does every company need a logo?” on Quora. In her opinion, a good company logo design could establish loyalty between a customer and the business; it could organize a brand’s identity and gave it a professional look; and Janna Sevilla believed that a decent business logo design creates an identity; and she warned the business persons that without a business logo design (or brand identity) one could not establish the identity of a specific item (or service) in the market.

It’s interesting and informative to note that when the American Institute for Graphic Arts presented Ivan Chermayeff and Tom Geismar with the AIGA Medal in 1979 for making great strides in the design arena, it wrote: “… the designs (logos) they make are visual images that are graphic poetry.” [The design firm CG — Chermayeff & Geismer, that later became CGH — Chermayeff & Geismer & Haviv, with the entry of Sagi Haviv has made world renowned logos for half a century. Their clients include Chase Bank, National Geographic, Mobile, NBC, Armani, Harper Collins, Exchange, NBC, Brown University, etc.]

There are, however, some open-minded people who are a bit harsh with the critics, with or without much consequence. Diana Budds, a writer on design and architecture, in her “The Precarious State of Logo Design” quoted Paula Scher, one of the partners at Pentagram, who created Shake Shack branding, as stating that the internet and the press should shut up and allow identities (business logo designs) find their audience who would ultimately determine the success and failure (of the companies/logos).

Ms Budds mentioned a few more critiques about the then new logo of ‘The Met’, The Metropolitan Museum of Art, New York. She said the well-known typographer Erik Spiekermann “harped” on the proportions and forced curvy shapes of the logo; she also mentioned the New York Times critic Michael Kimmerlaman accusing the museum of pandering to younger audience; and added Justin Davidson of the New York Magazine comparing it to a typographic bus crash!

Diana Budds finally concluded that the more we argued and critiqued, throwing sharp comments at the designers and the designing, the better it was for the whole designing industry.

Author and founder of Big Brand System, with over 30 years of experience in marketing and designing, Pamela Wilson in her “Doctor, Do I need a Logo?” established the fact that one could get away without a logo, but that didn’t mean one didn’t need a tagline and branding and all the other marketing strategies. She compared this question with the question “Doctor, do I need a surgery?” to one’s surgeon, and the answer the surgeon would give, according to Pamela, was “Of course, you do!”

Will Your Business Logo Design Attract Consumers?

The purpose of your business logo design is to attract consumers right? When assessing your advertising and marketing plans, you should also assess your business logo design. Your business logo design is a vital part of a successful advertising campaign and you should hire professional logo designers to create your identity. Do not use online logo makers or free logo design software. You can read why here.  No matter what your ad design is, you are bound to include your business logo design on them as well. Your business logo design is the front door of your business and it must attract your consumers and should be a perfect logo – as much as it can.

Marketers must deal with a variety of problems when designing advertising campaigns. By having a professional and unique business logo, your marketers will not have to worry about your business not appearing professional to your potential consumers. You want to be viewed as a credible source for the services that you provide and your custom logo will help you to attract consumers through its professional design and brand image. Customize your logo through custom typography and unique icon design.

Credibility is defined as the extent to which the recipient sees the source as having the relevant knowledge, skill or experience. Your consumers will look at your advertisements and business logo design and will subconsciously make a decision whether or not to find you a credible source of information. Credibility may often become a hurdle when businesses choose to use sources such as celebrities or sports athletes that are controversial or unprofessional. You may find that your potential consumers relate your business logo design to those services and choose not to use your services.

Your advertisement may have attracted consumers but you may have lost them because of bad source usage. These are concepts that must be kept in mind during the business logo design and advertisement process.

You are viewed as a source of information and credibility to your consumers. Your business logo design should emulate that fact to your consumers. Companies should be very careful and selective during the business logo design process. You do not want a business logo design that is too complicated nor do you want one that is too simple.

You will want a business logo design that falls somewhere in between and one that is very memorable. People may not remember your ad copy but if they see your business logo design again, they will recall your advertisement. The characteristics of your business logo design define you as a source of information or as a business to avoid.

You should be very selective and recognize characteristics in other business logo designs that have worked in the past. You can use the ideas and incorporate them uniquely.