You may not think of logo design as having a distinct texture, but this seems to be somewhat of an up-and-coming trend in the industry. More and more designs are being created to have a tactile look, even if they are meant for virtual display. Retro logos may use textures to add the illusion of age, while others use texture to give a modern feeling. Because we are seeing more and more of this motif, we thought we would share a few of our favorites in textured logo design.
Rate Nantucket Logo
2 Nantucket is an area associated with retro charm, and this logo takes advantage of that. The Rate Nantucket website features a slightly crumpled background that looks like it is made of vintage paper in a creamy light brown. The feeling of age is underscored by the numerous flaws in the paper as well as the gradient of color (it becomes darker toward the bottom). The picture of Nantucket and the wording are in a deep red that pops against the paper, and something about the logo feels like it was rubber-stamped onto this vintage paper background.
Alupa Creative Logo
2 This logo design is very different from the last and it communicates a very different feeling as well. The image is a deep red box that looks as though it has been painted onto a white background. A little-stylized person in the center of the box is kicking outward and splattering the paint across the paper. This is a clever and humorous way of giving a logo a little texture while maintaining a modern and simple brand.
Spice Mountain Logo
2 This logo uses texture in the spices themselves, to help them stand out and give them a more realistic feeling. Because they are the center of the brand and a central part of the name, this makes sense. The image features the spices heaped in warm colors on a dish, an informal scene that is made more so by the lower case lettering used below. This is a good example of how texture can be used to call attention to important parts of a logo design.
Conservation Action Now
2 This logo features several transparencies layered over each other to represent different endangered species on the globe. These shapes and the globe all are drawn to have jagged borders, as though they were pointed or else cut from tissue paper. The way the blue and the green layer over each other is realistic and also creates a beautiful color palette for the logo design.
Ten Over Ten Logo
2 This logo is another example of one that has a textured background, except this time it looks like concrete or cement. The logo itself appears to have been stenciled on, similar to the way parking lots and other concrete items are painted. The logo design might be a little too simple without this textured background, but with it, the level of detail is just perfect.