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You know that having a strong brand will give you an advantage in the competitive UK market, but there are a few other positive effects that you may not have realized. Having a UK brand doesn’t just draw in customers and give them an idea of what to expect from your company, it also gives your company a variety of benefits, including:

More potential for new product lines. Without a solid brand and a loyal following of customers, many London business owners are afraid to gamble on new product lines and services. While many people think that having a brand will be limiting and difficult to manage, in fact it opens up whole new possibilities for your business. Not only will having a brand make it easy to discern which products are right for your customers, it will also give you a built-in audience.

Bolstering the reputation of your area. If you have a successfully UK branded website, you will likely begin getting attention from outside your local area including London, Machester or any other major city. This will help build the reputation of your area, or even your nation, as a positive association with a strong brand can only be positive. Not only are you judged by the reputation of the place you call home, your location is judged by the calibre of business community that operates within its boundaries.

Increased security in hard times. As we have seen in the past few years, the British economy is not immune to periodic ups and downs. When the ‘downs’ hit, customers cut back first in areas that are not very important to them. If they have a solid connection with your company, they are far less likely to place your business on the expendable list. Multiple this effect by thousands of customers, and you will be doing a brisk business in any economy.

More time for the owner. If you are your brand, it likely is hard, or even impossible, for you to step out for lunch, or for any reason at all. Like many business owners, you will feel that you need to interact with every single client who walks in your doors or risk losing their business. Having a strong brand gives customers something to interact with besides you. If your sales staff understands your brand, they can communicate it effectively and help maintain an atmosphere congruent with your brand.

Word of mouth advertising. This is the most effective type of advertising, but it is also one of the most difficult forms of marketing to cultivate. When you have a strong brand that people identify with, it will likely be a source of conversation. If you are delivering on your brand promise, there is a good chance that this conversation is mostly positive, offering free and extremely valuable advertising for your company. While many companies try to stir up this kind of buzz, it is never as effect as when it arises organically from a customer being sincerely delighted with your business or your products.

Mash Bonigala

Mash B. is the Founder & Creative Director of Logo Design Works. Since 1998, Mash has helped thousands of businesses express their brand messages through creative and award winning logo designs.