What better way to get your brand noticed than to put it in a popular movie? Any teenage girl can tell you what make of car Edward Cullen of Twilight drives, and those of us old enough to remember E.T. can’t help but crave Reese’s Pieces whenever we watch it. While getting your logo design placed in a blockbuster film is out of the question for most small business owners, sometimes it is fun to see how the big guys work with their much larger budgets. Here are some of the biggest and most noticeable brand placement companies of this year.
1 This epic scene from It’s Complicated featured a noticeable Apple logo in a very noticeable place. However, this was not the only film to promote Apple. In fact, according to Business Insider, 41% of this year’s movies that had at least one weekend at the top of the charts had Apple prominently displayed. Apple denies paying for these types of promotions, but we have to wonder why they are so popular in the movie scene.
Mr. Potato Head Logo
2 Most kids forget about Mr. Potato Head, G.I. Joe, and other classic toys quickly in the virtual flurry of electronic gadgets available to them. However, interest is revived with every new movie in the Toy Story franchise, mostly due to the conspicuous placement of the toys and logos involved. In fact, the toys are quite literally the stars of these films. Many people protest product placement because of its effect on young viewers, but we say anything that gets them off the couch just might be a good thing after all.
Audi R8 Spyder Logo
3 Not only was the Audi logo design clearly and constantly shown in this movie, but the film also made the R8 Spyder look like the Superman—or rather, Iron Man—of automobiles. If there is anything better than having your product placed in a blockbuster film, it’s having your product shown to its best advantage in almost every scene of the film! We bet that every young man on the planet is longing for one of these machines.
4 It’s impossible not to notice the Zippo in Shutter Island, but the well-known lighter has made its way into many of the year’s top movies. If you saw Twilight: The Eclipse, Nightmare on Elm Street, or Kick-Ass, you probably walked away feeling a little better about the fire starter due to its prominent use in each of these films.
5 This brand saw a marked increase in sales after it featured several different prominent models (and its logo design of course) in the latest incarnation of Karate Kid. The iconic shoe was losing its cool among the younger crowd until then… but it is white-hot once again thanks to the magic of conspicuous movie placement.
Even if you can’t afford to put your products in blockbuster films, there are other ways to get the exposure and branding power that you need. Talk to a logo designer today about options that meet your own budget.