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An attractive mascot design can be a defining stroke for your logo. When a logo is accompanied by a cute mascot, the audience can better relate to it. Thus the logo acquires a personality – almost human in its appeal. The logo wants to visually communicate a particular message to its customers and when it is accompanied by a funny character, it strikes the right emotional chord.

A logo is the visual representation of a company’s business philosophy. There are many types of logos; the logotype which is the simplest form of brand recognition tool. The symbol based logo, on the other hand, tries to reflect the expertise of the company in its field of operation.

The same way, a character based logo—especially the cartoon characters—reflect many other traits of a company. They represent the company’s morale and values in a humorous way. As such they are better capable of striking a bond with the customers and this becomes the first step in a lasting customer relationship. Find out more about how a company mascot is so powerful.

The fantastic cartoon logos stay close to our hearts and stand out from the crowd effortlessly. The cartoon logos enwrap your product or services in a feel-good factor and as such the customers find pleasure in looking at them and thinking about them. The colorful cartoon characters spark off the curiosity of the customers about the product their favorite cartoon character is associated with. The famous Michelin tire man and the Pillsbury’s dough man can be the most wonderful example of these phenomena.

But developing a successful cartoon logo character is not an easy task. The following three steps are to be followed to create a good cartoon logo:

school district mascot logo design

Select a suitable character:

First of all, you have to create a unique mascot cartoon character. A unique cartoon will help you earn a distinguished presence among your other customers. Choose the character depending on the type of your business and it will make it simple for your customers to understand your product. But don’t choose a very complicated image.

braves high school mascot logo featured

Adopt a unique style

Do not copy from other characters choose your own style. However, before choosing the style, know the market and know your customers. Choose a style that will appeal to your targeted group of people. The style should reflect a positive mood while conveying the business message in a funny way.

harmony community school logo mascot

Bring the professional touch

Creating humor is not a funny thing at all; an amateurish look can kill the entire spirit of the logo. Make sure, the cartoon mascot character in your logo is created by a professional designer.

The choice of the cartoon character for logo creation can be restricted only by your imagination. But always choose a character that rightly represents your business.

Mash Bonigala

Mash B. is the Founder & Creative Director of Logo Design Works. Since 1998, Mash has helped thousands of businesses express their brand messages through creative and award winning logo designs.