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The Internet is a great place for finding things. Just inform the search engine about your query and it will present before you hundreds of options. No matter whether you are looking for a safety pin or elephant – the internet can tell you just where to look for them.

Though not as difficult as searching for a real elephant, spotting the right logo design firm is not an easy task either. The Internet can prove to be a goldmine for first-time clients if they follow certain rules of the thumb in their search for a suitable logo designer.

There are certain points to consider that may save you from getting duped by unscrupulous or unprofessional business establishments.

* The first thing you should look for is the contact address or a number of the company. If the website lacks such information, or if you are unable to contact the company in given number, don’t enter into business with it.

* Also refer to the logo design portfolio page of the firm’s website. Each firm has a unique style of work. If you don’t like the style, then don’t approach them. Contact a company whose design samples you like and think that they are in sync with the spirit of your business.

* Good logo designing firms always publish their clients’ testimonials. You can crosscheck with the previous companies with regard to their impression about the firm.

* Before making any commitment, make sure whether the firm is offering you the custom designed logo or they are creating it from an existing template? Custom logos cost more; so make sure you get what you pay for.

* Another point to consider is the process followed by the designing firm: what time they will take to deliver the first lot of designs? How many revisions are included in the contract and how much they will charge if more revisions are required? Try to avoid all sorts of hidden cost by making these points clear beforehand.

* Make sure of the copyright issues. A logo is meant to be used for varied purposes and for that you have to own it completely. Many firms retain the right of the source material and this may land you into trouble when you go to use the logo in the places other than company brochure or business cards.

* Also make sure, the firm you have contacted is a logo designing firm in the true sense of the term. There are many printing companies that offer logo designing services. Make sure that you are working with the right professionals; go to the profile page of the company’s website to know whose hands you trust your project into. For example, even NetworkSolutions, a hosting company, is offering cheap logo design services these days.

* There are certain technical questions to consider: make it clear beforehand as to what format and what file type will be used to deliver the final product. Also, make sure the type of press that will be used for your project. For high-quality deliverance, the use of a traditional offset press is required.

Lastly, don’t get lured by the abnormally cheap logos are the result of a great deal of research as well as huge creative brainstorming and these have their prices. So stay away from the firms that offer quotes which sound too good to be true.

Mash Bonigala

Mash B. is the Founder & Creative Director of Logo Design Works. Since 1998, Mash has helped thousands of businesses express their brand messages through creative and award winning logo designs.