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Selling Your Products and Your Company

Are you ready to join the scores of people making money as internet merchants? For many, this is an attractive option. Running an internet business allows you to set your own hours and work from home, and the potential for profit is huge. To make this happen you need an e-commerce website. However, e-commerce website design is not as simple as it sounds. In order to be successful, your website will need to have several crucial features.

An Attractive, Professional Website Design. No one wants to do business with a company that does put effort into its appearance. Because there are so many options on the internet, you must set yourself apart by having an e-commerce website design that is not just professional, but eye-catching and compelling. There are many web design companies that specialize in e-commerce web design as well as web design classes that can teach you to create your own website.

An e-commerce Logo. This is the most important part of your e-commerce website design because it tells customers on a subconscious level about you and your business. Your logo should be on every page of your website as well as on all paper correspondence. Unfortunately, logo design is not generally covered in most web design classes, so you may have to look at logo design companies in order to complete this aspect of e-commerce website design.

Information about Your Company and Your Policies. Some of this information will be on your home page, but you will need at least a FAQ’s page and an ‘About Us’ page. Are you running a family business? Are you a former professional in a trusted field? These tidbits, and others that inspire trust and confidence should be shared with your customers at every opportunity. Don’t forget the fine print, which both informs customers of exactly how their order will play out and protects your company in the case of a misunderstanding.

Logistical Software. You will need shopping cart software, product management software, billing software, and a notification program that lets you know when orders have been placed. These are just the tip of the iceberg. Part of effective e-commerce website design is making the day-to-day operations of your business as easy as possible so you have time for other managerial duties. If your site is being designed by one of the many web design companies out there, these aspects may likely be included in your e-commerce website design package. If you have chosen to design your website yourself or with the help of web design classes, you will need to research, locate, and install these features yourself.

Does opening an internet store still sound like easy money? It may not be as easy as most people think, but with the right e-commerce website design, there is a high chance of success. If you are tired of making money for someone else, it may be time to look at web design companies or web design classes so you can develop the money-making, at-home business that will give you the freedom you deserve.

Mash Bonigala

Mash B. is the Founder & Creative Director of Logo Design Works. Since 1998, Mash has helped thousands of businesses express their brand messages through creative and award winning logo designs.