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Many people who need a logo are attracted to the concept of free logo design. It’s easy to see how this might be an attractive proposition. With all of the free and low-cost graphics options on the internet, many people don’t see why a freelance logo design company might be a better choice than designing a logo themselves or using free logo design software. However, there are a few things to consider when deciding whether to go with a freelance logo design or one of the many higher priced options.

Logos are important. That may seem like a simple statement, but the fact is that many people, including business owners, underestimate the power of a logo. A logo tells potential customers everything about your business on a subconscious level. A well-designed logo will communicate more effectively than words alone ever could. If your logo says the wrong things, it can sabotage your company and make success almost impossible. Freelance logo design is definitely attractive in an age when every penny must be pinched, but can you afford to skimp in this vital area?

Logo design requires tools. In this digital era, you can’t just sit down with a pen and paper. Art skills are definitely a benefit when it comes to designing a logo, but freelance logo design will also require equipment. At the very least, you will need a computer with a powerful graphics card and a graphics program. Many people choose to use some of the free graphics programs on the internet. There are indeed many excellent programs available, but they are so widely used that you may end up with a generic logo that is very similar to many others. Is that a fair representation of your company?

Logo design requires skills. All of the programs mentioned above? They take time to learn and even more time to perfect. Conceiving a design and then perfecting it will take even more time. A freelance design artist has likely spent years in school and even more years in the work field learning how to define a company and then express that definition in a crisp and attractive manner. Without this level of experience, you may find that creating a professional design is a time-consuming process. That freelance logo design may not be free after all. Depending on what your time is worth, hiring a freelance design company may be less expensive than designing your logo yourself.

There’s no such thing as a free lunch. Unfortunately, there is no such thing as free logo design either. If you don’t have time for designing a logo, freelance logo design from one of the many websites offering it on the internet can sound like a good deal. Unfortunately, there are always strings attached. Many of these sites will fill your inbox with spam. Others might provide a reasonable logo, but you cannot make any type of changes, even to customize it to your own needs. A freelance design artist typically will provide a logo tailored to your needs and work with you to revise the logo until it is perfect for you.

Is freelance logo design right for you? That depends on your needs and your situation. For many companies, freelance logo design offers an acceptable product at a can’t-be-beat price. For others, merely acceptable isn’t enough.

Mash Bonigala

Mash B. is the Founder & Creative Director of Logo Design Works. Since 1998, Mash has helped thousands of businesses express their brand messages through creative and award winning logo designs.