Skip to main content

Logos are among the more interesting parts of a company’s image. Logos brand a company, they emit its core values and most of all give a look and feel to the company. Each part of the logo design is useful, the color, the lines, the general shape, and size can all give a logo different feels. The logo is the company, if you keep that in mind, you should be hitting the target audience pretty strongly.

As it has been asked in this blog numerous times, who are you going after and what are you selling? If we suppose that the site is selling high-end men’s shoes, we can cut out high color and stylization for something with a stronger, more conservative look. Browns are perhaps appropriate in this case, generally, high-end enterprises stay very bold and very dark, against white, or near white backgrounds.

In high-end cases, it might also be profitable to incorporate the name of the site with the logo. Keeping in the conservative style that has been suggested, a strong bold print may be good here. Because the internet has a lot of white space, perhaps a strong off white as the backdrop would be good.

Subtle differences like a backdrop for the logo are great ways any website can set its logo apart from the massive fields of white. White is so common, it seldom gets attention. Bringing attention to the logo is a tactful manner is usually a great way to keep a website or company in mind.

On the other hand, if a company is trying to reach a younger audience, perhaps they sell used video games. Gamers are used to being assaulted with various adverts and dislike them heavily. That being said, things that are not flashy don’t get attention.

One suggestion would be to make a border around the web logos that catches interest. This being a springboard, using a complementary color to offset that (red border with the green logo, the blue border with a yellow logo, etc…). These colors please the eye together, making a logo more effective.

Secondarily, if the market is gamers, it can be said, they like exciting, dynamic visuals. Incorporating these types of shapes in gaming logos are rather easy. The Roman alphabet we use gives us a lot of angles to play with. These are great for showing the kind of intensity that gamers could be interested in.

At the end of the day, it is important to create an image that conveys your specific message. No matter how much work and thought you put into a logo, it can only work if it is directed correctly. This comes from understanding the target audience or target market. Design the logo for them and if it doesn’t work, design another one.

Mash Bonigala

Mash B. is the Founder & Creative Director of Logo Design Works. Since 1998, Mash has helped thousands of businesses express their brand messages through creative and award winning logo designs.