PET COMPANY & PET SHOP LOGOS
In many households, pets are the foundations that hold the family together. Families care deeply for their pets and they want to know that they are receiving the best care that they can possibly provide to them. As an animal related business, you’ll require an identity that will communicate to your customers that you will provide excellent services to their pets.
Whether you are a groomer, veterinarian, kennel or doggie daycare, your consumers will want to know that they can trust you with their pets as you can see in the dog mascot character. One way of instilling trust in your consumers is to have a professional and unique branding that shows you care about your business and their pets. You will also want to be sure that your business provides excellent customer service and that you provide the utmost care that you possibly can to your client’s pets.
If your business focuses on a particular type of animal, you will want to incorporate that animal in your logos. If your business is open to various services, you may choose to incorporate all or some of those animals as well. This will ensure that your consumers know whether or not you work with those types of animals. For example, if you offer specialty products and services to cats, you will want to only incorporate cats.
The type of branding that you choose will be the face of your business. People are very picky about their animals and they only want the best. A professional logo design that has cute aspects to it will appeal to your targeted consumer the most and make your logo work for you. Using cute designs is absolutely recommended in this industry. You want consumers to say, “Ahhh” when they see your pet shop logo design, this will only make them want to take their pet to you even more. You do want the design to be unique, however, so that you are not confused with another business by the consumer.
Using a brand image that is noticeable by pet owners and incorporating your pet branding into every aspect of this industry in your community will insure that your business will be a success.
PET BUSINESSES BOOMING
Twenty years ago, no one could have predicted that house pets would become big business, but this certainly is the case now. Many people are as willing to spend money on their pet as on their child. All over the UK, pet businesses are opening to meet this new and growing demand.
Karen Oliver didn’t intend to become a business owner, but she realised the need was thereafter rescuing two dogs last year from her local animal shelter. She enjoyed walking her dogs every day around her hometown of Longbenton and began speaking to other pet owners. She researched the market and discovered that there were not enough pet services companies in her area to meet a quickly growing need.
People purchase pets on a regular basis or give them to children as gifts, but few people consider how the dog will be cared for while they are at work. A lonely and poorly supervised pet often develops problem behaviours, such as chewing on furniture. An alternative to getting rid of the animal, who often cannot help their behaviour, is to pay someone to check on the dog and take them for a walk. This is precisely what has made CDA Pet Services so successful.
CDA Pet Services further found several niches that were underserved in Ms Oliver’s area. First, most dog walkers take the animals on an unvaried, rather boring route. Ms Oliver offers walks in a variety of locations, including farms, beaches, and parks. She varies the length of the walk according to the dog’s needs. These ‘deluxe’ services have allowed CDA Pet Services to differentiate from other similar businesses.
Second, while many dog-walking businesses have the word ‘pet’ in their name, few offer services for other types of pets. CDA Pet Services is rather unique in offering services such as pet sitting for animals as diverse as birds, rabbits, and hamsters. This gives them the added boost of being a ‘one stop’ provider for all of a household’s animal needs.
Although the business has only been open for a short time, its position in the market has led to a comfortable slate of customers across Tynesdale and Northumberland. Ms Oliver is currently working with Tedco in Jarrow to acquire funding to pay for a website, which is the same organisation that helped her develop her business plan. Hopefully, a professional logo design and brand identity are also in the works. While sole proprietors can often get away without these things at the expense of their business, a pet logo design will be essential to CDA Pet Services’ growth. CDA Pet Services has an added advantage of serving an underserved group of needs, but a professional brand identity will be crucial as the business and its competition both grow.
Pet services are just one type of business that is growing right now. If you think you know of an underserved market, talk to a consultant today about what type of brand will appeal to them and give you the success that you deserve.