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Visually communicating certain ideas is a simple matter—for example, a type of business, or a particular product. However, ideas and tastes are a little more complicated to portray in a logo design. Many of the concepts that a logo designer is charged with communicating fall into this category—abstract, intangible, and difficult to communicate. However, an experienced logo design professional knows how to use colors, shapes, and other elements to show almost any type of feeling or idea. The following logo designs take on a rather difficult food concept – spiciness – and portray it well in a visual image.

* Unless otherwise stated all copyrights to the top 10 logos shown above belong to their respective owners. SpellBrand has not designed any of these designs unless explicitly mentioned in the review itself.
Mash Bonigala

Mash B. is the Founder & Creative Director of Logo Design Works. Since 1998, Mash has helped thousands of businesses express their brand messages through creative and award winning logo designs.