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Although branding and logo design are crucial a small business’s success, many business owners are tempted to cut corners in these areas. One of the main reasons for this is that the selection of design software on the market makes many people feel that this is one of those areas, like desktop publishing and blogging, that technology has made easy enough for a child to complete. While there are certainly cost advantages to creating a logo oneself or delegating it to a friend, there are several reasons that amateur design is a very bad idea. Here are just a few.

Lack of knowledge of other logos.

A professional logo designer is aware of what elements are hot in logo design and which are simply overheated. He or she will also know what strategies have been successful for companies similar to yours. An amateur may be able to design a logo that is attractive, but they don’t have the industry knowledge it takes to create a brand-appropriate image with staying power.

Possibility of Plagiarism.

Often, amateurs plagiarize and infringe on other business’s copyrights, often accidentally. It can be hard to see an attractive logo and emulate it without outright copying any of the elements. A professional logo designer knows what’s out there and will make sure that your logo design trademark is completely and legally yours.

Loss of profits.

It has been shown over and over that a professionally crafted logo design may cost more, but it pays for itself in more customers and more appropriate customers. Your professional logo designer will know how to convey your message to your community. This will ensure that you get more customers and that a high percentage of these customers are looking for products and services that you offer. Logo design is not so expensive; just one or two new customers will often cover any costs, and after that, you are simply going to have more income.

Sending the wrong message.

Graphic design is a language, and colors and shapes communicate clear ideas and emotions. As with any language, setting out with little understanding can lead to some humorous or even disastrous miscommunications. Can you afford to send your customers the wrong language? We didn’t think so.

Overall branding.

Unlike an amateur, a professional logo designer creates a logo with your overall brand in mind. This is a huge benefit for your company because it gives your community and your customers a clear idea of what to expect from your business in terms of products, services, and general buying experience.

You wouldn’t let an amateur plastic surgeon operate on your face, so why would you let an amateur design the face of your company? Luckily, a professional designer is far less expensive than any plastic surgeon and can use principles of graphic design to craft the professional, trustworthy image that you want to build. Make your first impression the very best it can be by talking to a logo designer today.

Mash Bonigala

Mash B. is the Founder & Creative Director of Logo Design Works. Since 1998, Mash has helped thousands of businesses express their brand messages through creative and award winning logo designs.