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To achieve the best results for a logo design, it is important to think of a logo as a symbol. It is not a mere image; it is a representation of a group, a business or even an advocacy. Understanding the aim of a logo will help a designer coordinate the various logo elements for memorable logos.
Optimizing the Emblem
The design elements of an emblem logo should be a means to an end. These must work together to give the best representation of a logo design. When a person sees a logo, it should make him or her think about positive qualities such as trust, respect and assurance. This can be achieved with the help of thorough and accurate research for the part of the designers.
After knowing the purpose of a logo, it is important to study the principles that make a logo successful. The surprise here is that these guidelines are not purely technical in form. It’s all about aesthetics.
First and foremost, a logo should be both describable by senses and memorable in the minds of people. Even without color, it must be effective and identifiable. It should also be scalable and flexible in whatever medium it is printed.
Building from the Success of Others
When designing a memorable logo, it is worth the while to study the successes and mistakes of other logos. Unlike textbook tips, actual logos have experienced the real world and can be used as effective case studies. Their lessons can be valuable in the design of a successful logo.
A good example is the notable Nike logo referred to as the “Swoosh.” People don’t need much explanation about what brand the Nike logo is representing. Normally it also follows that the Nike logo denotes something related to sports.
However, only a few people know that the Nike Swoosh only cost around $35 to create when it was designed by Caroline Davidson in 1971. Its biggest strength lies in its quirky and memorable check-like design representing the wing of Nike, the Greek goddess of victory.
On the other hand, bad logos are those that never actually made the light of day and failed to make enough of an impression to become popular. These are usually generic looking logo with designs open for misinterpretation. More often than not, these designs were just simply boring and failed to stand out.
Understanding the Logo Design Process
There is no definite process in creating a logo. It involves many phases of conceptualizations and revisions. However, when it comes to the designer-client relationship, there is a usual process of how a logo design is created.
- Creation of the design proposal
- Research and brainstorming for ideas
- Sketching for possibilities
- Client review
- Revisions and finishing touches
The Role of Mastering Software for Better Output
Mastering software programs are advanced tools of the trade for logo designers. When done right, computer programs can enhance the workflow of creating logo designs. Digitizing the logo process can start after ideas have been brainstormed and initial ideas have been sketched.
Computer programs are more precise in executing design commands. Not only can these programs improve the output for logo design, it becomes easier to send prototypes for client review. Adobe Creative Suite is a favorite choice for professional logo designers.
A word of advice for logo designers: computer programs can never replace the critical thinking and creativity required to form logo designs. A designer typically can’t go straight to the computer and create designs without preliminary thought. Similarly, a professional logo usually can never be finalized without the aid of a computer program.
The Measure of Success for a Logo
For a logo design to connect with its purpose, it must stand out and be memorable. This is where aesthetics comes to play. The right mix of design elements from typography, color, shape, symbol and font can help shape the positive perception of people about a logo.