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A custom logo design is a piece of graphic comprising text, symbol or icon that becomes the company logo trademark in the long run. A successful logo gives the company a unique, visual identity that can be used on everything from billboards to company brochure to the promotional T-shirts.

Just like the company name is chosen after much deliberation and brain storming, the logo designing requires same amount of efforts or even more due to its all important role in attracting the attention of the customers.

But the start-up corporations, especially the small businesses face a dilemma while going about for a logo. Given its versatility and long term asset value, hiring a logo designer indeed becomes a daunting task. Many businessmen, in the look out for a logo designing firm are not aware of the potential cost of logo making— while for small to medium companies, logo designing may cost anything between $5000 and $15,000; for large companies, the price may extend anything beyond tens of thousands.The large corporate Houses spend millions of dollars on crafting out a unique corporate identity.

The cost speaks volumes about what goes into making an effective logo.

Even though a bit pricy, a professionally designed logo is always a good asset for your company; it becomes your weapon to communicate your unique traits to your customers.

Before looking for a professional logo designer, make sure what exactly you want from your company logo.
* A legible, scalable and memorable piece of graphics.
* Must come with a practical color scheme that is not expensive to print or can be reproduced in black and white.
* Not unnecessarily complex but simple, clean and crisp.
* Must hold a timeless appeal.

Now, there are two different types of logo design companies. The first type is like a logo bank that sells you ready made logos. The second type relates to customized logo design services.

Based on researches and other consideration, the custom logos are created from the scratch keeping in mind the unique needs of your company.

There are several ways for reaching to a suitable logo designer that would deliver you the result you are looking for.

* Leaf through the yellow pages of the telephone directory.
* Also search the online directories for the logo designers.
* Surf the internet in search of alluring logos and find the designer who created that.
* Take the reference of your friends to reach to a good logo designer.

After you have short listed a few firms or designers, talk directly to them and request them to show their portfolios.

It will be prudent to work with a firm that has experience in the type of logo you actually want. Choose a firm that evokes a feeling of trust in you, so that a long lasting relation must be built up through the growing phases of the company.

A piece of advice: make your own research all right, but keep an open mind with respect to the advice of the designer, who is well versed with the nuances of visual communication.


Mash Bonigala

Mash B. is the Founder & Creative Director of Logo Design Works. Since 1998, Mash has helped thousands of businesses express their brand messages through creative and award winning logo designs.