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There are a variety of options for making a logo design for your website. However, for someone with little graphics experience, it can seem that the two most obvious choices are using a free logo template versus purchasing professional logo design. For many people, the decision is clear: choose the option that is free or designs your own logo. However, there are several disadvantages to using a free logo template. Once you know these drawbacks, you can decide if this is truly the right decision for you.

The first major disadvantage is that your logo will not be unique. Many people search the internet for logo template sites when they are thinking about making logos, so several different logo design companies will share a similar logo made from the same logo template. In fact, there is a high likelihood that someone else—or even a competitor—will have an identical logo. This can interfere with corporate branding because your logo will not be an image that your customers identify with your company. Instead, it will become just another picture in a world filled with them, which goes against the whole purpose of a logo. If you know how to work with a logo designer, you will have a clear advantage. This option will be as bad as using clipart logos.

Examples of logos that look surprisingly similar.

Another disadvantage is that it may be difficult or even impossible to customize the logo template as much as you need to in order for it to work for your company. Some logo templates are made to be virtually impossible to change according to your needs. Others can be modified, but it requires a level of graphics knowledge that most people simply don’t have. After all, if you were capable of using complex logo software programs in a professional and efficient manner, you wouldn’t need a logo template in the first place. It’s almost impossible to know before downloading a logo template whether it will ever be able to meet your needs. This creates a huge potential for wasting time, often leaving you needing a professional logo design company to save the day because your DIY logo design did not work out.

One of the key disadvantages of using a logo template is that many logo template sites are not entirely legitimate. It’s not unusual for people to download not just the logo template they desire, but also spyware and viruses. Some of these sites require that you give an email address, subjecting yourself to a lifetime of spam. Making logos should not mean ruining your expensive computer, but at a logo template site, it just might. Some people have run into problems with their logo templates not being legally available. Unscrupulous logo template sites sometimes steal logos that belong to other people, which opens up the people who use these templates to possible legal repercussions.

A last and most important disadvantage to using a logo template website is that they simply don’t offer the same level of quality as a logo designed by a professional logo design company or another type of graphic artist. You don’t just need a logo—you need a professional, attractive, completely unique logo that will become a new definition for your business. There’s no way a cheap imitation can ever fill those shoes.

Mash Bonigala

Mash B. is the Founder & Creative Director of Logo Design Works. Since 1998, Mash has helped thousands of businesses express their brand messages through creative and award winning logo designs.