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Who: Skateboarding & Snowboarding Logo Design

What: Logo Design

Where: San Diego, CA

To bring this idea to life as a brand mark, SpellBrand created an very unorthodox looking logo design that stands apart from the usual skateboarding and snowboarding brand logos that you see in the competition.

The logo looks like an emblem and would work well on packaging, clothing and on the boards themselves. The core of the logo shows a rectangle that represents an abstract skateboard or snowboard. The circle around it present the wheel of a skateboard and the dots represent the way skateboarders like to take their boards apart and customise them. The whole logo is dynamic and gives a feeling of movement.

snowboarding clothing logo design


What makes a sports logo design successful? This question is at the very heart of branding. Your logo must appeal to players, fans, and just about everyone else involved with the team, club, or business in question. They must show the unique spirit and drive that make the organization stand out from the others. For this reason, designing a Logo Design, particularly in the ultra-competitive areas of London and the UK, is quite a tall order. However, there are a few basic elements that contribute to the effectiveness of your brand mark.

Whether it is a winter sports event, sports leagues or sports teams, we must ensure the logo designs are consistent with the core values of the brand.

Colour. If your organization is a team or club that already has chosen colors, this part of developing your identity will be simple. However, if you are starting from scratch, the sky is the limit. Many teams incorporate bold colors such as red, orange, and yellow in their logos. These colors are not just attention getters, but also easy to pick out on a sports field.

Image. Again, if your organization is a team or a club with a mascot, you have a ready-made image that can be inserted in your identity. However, even the most beloved mascots sometimes have to be reworked in order to maintain relevance and keep their modern edge. If you have a sports-related business with no mascot, consider using images of balls, protective equipment, or other images commonly associated with your pastime in your logos. If your sport has to do with water, the color blue along with wave-like shapes can send your message.

Shape. The shield is a very common shape in this industry because it comes across as very traditional but also has a definite war-like connotation. Because every day on the field can be a battle, this is an appropriate shape. Another common shape is the circle. Not only do circles make people feel included and befriended, they are the same shape as the balls used in most sports. More complicated shapes exist, but you use them at your peril because they are not as to understand.

Font. There’s a reason most organizations use bold, thick lettering in their logos: it creates a commanding and aggressive presence. With shadowing and other optical tricks, these letters can be made so they appear to be moving or coming out of the image. This creates a logo that catches the eye and holds it, which thereby increases memory and recognition among customers, fans, and the community at large.

Do you own or manage any kind of sports organization? If so, having a professional identity created by an experienced professional may give you that edge you have been seeking. Don’t let your competitors have the upper hand; let a logo designer create a meaningful logo that rallies your team and intimidates the competition. Sometimes a new logo can be a turning point for businesses and teams alike.


Have you ever wondered why every business establishment spends millions of dollars in sponsoring one or the other sport or game? You probably not!  Every major or minor company, whether it be a manufacturer of a consumer product or a service provider, inevitably supports a sports team mascot or club, a mere local, state level, national level or international level team or club, depending on its financial stand!

According to, sports sponsorship is on the most buoyant areas of marketing in recent years.  The autos (motor car manufacturers) and financial services (banks, insurance companies, etc.) are the two of the biggest sectors of financial support for sport, spending millions of dollars on the sports events they sponsor.

Baden sports is encouraging the public to participate in a donation drive – for every $20 donated by the public, Baden, a leading sports ball makers, will provide five balls to the US Army Service who will give the balls to the serviceman and women to hand out in Iraqi neighborhoods and villages.  According to Baden’s CEO, Mr Michael J. Schindler, “Iraqi kids love soccer and US soldiers love giving out the balls.  It is one of those little things that might end up making a big difference!”


As an advertisement says (sorry, I don’t remember the site owner’s name) ‘We build strong kids, strong families, strong communities’.  And ‘strong communities’ make a strong nation! Sport and game events came into existence as physical exercises to build strong youth that eventually participated in battles.

Almost all the sports and games were based on the survival and fighting needs.  It was realized long ago that giving rigorous military training to those soldiers recruited just before a war began, it would be better to have a tough, strong young generation with great endurance.  And so the sports and games became a part of life at teen-ages and continued up to the age when the new generation took up their positions in the society.  Naturally such an endeavor needed an efficient planning, skilled organizers, and above all, a continuous supply of money, some stable patronage.  Who could have organized it better other than the rulers who actually needed a strong and loyal youth to defend their country and the regal more than anybody else!

Though the shape of war and battles and the methods of actual fighting have changed over the years due to the developments in the field of weaponry (using guns and bombs in place of swords and bow and arrows), the physical exercises in the name of sports and games have stayed alive with the people.  The survival techniques which saved the lives of soldiers have become popular entertainment activities.  The once blood-chilling war dances and war cries that inspired home soldiers and frightened enemy soldiers have become novel entertaining shows for the amusement of the ever-growing tourists!  People liked to watch their young exhibiting their skills in warfare in those days; and people like to watch their home teams show their utmost skills and winning spirit in the competitions these days!!

However, the fundamental purpose of these activities have hardly changed: ‘winning and losing’ is still there; as the rulers of the yesteryear based their political strategies on the strength of their armies, so are the business monarchs of the present era basing their business strategies on the talent of the teams they sponsor!!!

In other words, to promote a product, the producer needs to make it known to as many people as possible – the more the people are attracted to the product, the more the product sells, and the more the product sells, the more profit the producer gets.  After all, the logic behind selling a product is to get profit.


It is a fact that The Kentucky Fried Chicken’s sponsorship of Twenty20 cricket has helped it to rise from 73rd position to 18th position in the list of marketing and Speedo’s association with the Beijing Olympics helped it to move from 17th to 6th position.

According to, a free online Articles Directory, ‘this industry (sports industry) has a large turnover, a complex infrastructure and an influence on many people’s lives via media and participation.  To completely understand the nature of the sports industry, one must know that it is composed of different components.’  So it is obvious that sports business industry has certain influence on the lives of general public.

NFL is so popular that the logos of the teams are seen everywhere: on billiard tables, balls and clocks, bar tables and stools, dart boards, on pub light ‘shades’, beer jugs, coffee cups, …

Let’s look into the popularity of the NFL, National Football League, the largest professional American football league in the world: 42% of Americans consider some level football their sport; the total percentage of Americans who liked or loved NFL football exceeds 60% of the American public; the NFL has the highest per-game attendance of any domestic professional sports league in the world, drawing over 67,000 spectators per game. You can see football logos and soccer logos everywhere.

A moderate stadium has a capacity of 80 to 100 thousand spectators, and an international match of a popular game draws millions of people when broadcast on TV; and the newspapers, magazines and radio help to draw some considerable number of viewership. Therefore, it is quite obvious that a company selling breakfast cereals or an industry making a million-dollar posh motor vehicle is given a wide and grand publicity, viewers from every walk of life watch it over and over, once the company’s brand name and the logo are in any one corner of the stadium or the TV screen.

As a marketing expert, Tyrone Polastri, in his article ‘Main event marketing: corporations sponsor sports …’, put it “The dollar value a corporation can realize from event sponsorship is particularly difficult to evaluate in the intangible area of public relations, goodwill, image and brand awareness. However, one simple rule that is generally used by the trade is the 10 to 1 rule–for every $1,000 spent, a sponsor is looking to generate $10,000 worth of publicity. Sponsors feel this 10:1 media conversion is a cost-effective value, particularly when taking into account what a $100,000 30-second television ad buys them in comparison to a $100,000 event sponsorship.”


After watching sports for a considerable period, people get to like a particular team or a particular player, and when the team or the player is shown using a soft drink of a particular brand, the public in general and the sports enthusiasts in particular, attach themselves to that brand of soft drink, and being an official drink at a major international sports event is not only a status symbol but also an important step-up in the company’s marketing.

Now to the main point of showing a sponsor’s brand name and the logo.  Though the stadium where the sports events take place may be very large, the largest with the capacity of 150,000 spectators, the sponsor is given a small spot to advertise the brand, because the main event in a sports stadium is not the trade fair, like it is at an international expo where the products are on display.  The spectators gather there to watch their favorite teams or player(s) fight with one another for the top place.  So the sponsors have to make do with the limited space they are allotted.  A banner measuring 2 feet by10 feet or a poster of the same size kept beside the scoreboard has to represent the entire company including the product(s).

How to make a good impression on the minds of the crowds who are most of the time overwhelmed by the ecstasy or great disappointment depending on their team’s performance?

The best way is to have a short but effective brand name and a clean and clear logo.

Some popular sportspersons with the sponsors’ brand names and logos on their clothes

In some games, the players are free to wear the brand names and the logos of their sponsors on their uniforms, but in some either the players do not like to wear them or the regulations of some sports clubs do not allow their players to wear them.

Marlboro’s, a cigarette manufacturer, the brand name on the F1 racing car

Visa credit card brand name and logo, and Nike logo on the side walls of the track. This photograph demonstrates how a short brand name and a simple and clear logo can be used at track and field events. This finish line picture is very valued because several sports enthusiasts marvel at this clear shot, and so it is shown on TV, internet, and is published in print media. Wherever and whenever you see this picture, you see the visa and Nike brands as well!

It is quite evident that sports business industry is a major entertainer to the public and a great platform for the business establishments.  What a prospecting company needs is a long-term marketing strategy and a strong team of a chosen sport.

The effectiveness of the whole operation depends on the brand name and logo of the company, and so, a wise company makes a wise choice in choosing a competent logo designer who can create a logo that deserves attention! At SpellBrand, an international logo and web designers, for small and medium businesses, logos are not just designed; they are created, created with wisdom, vision and purpose!

For Some samples of excellent logos from Logo Design Words please visit sport logos page.

In our next article which is to be posted soon, we will be discussing the various teams and their logos of ball games – football, soccer, basket ball, base ball, et.  Until then bye!


Winter sports are big money, and there are a lot of choices available to this increasingly savvy group of consumers. This means that the logo of a winter sports company must always be in top forum, using best principles of design to communicate the brand’s strengths and values. Here are a few sports logos that are attractive while imparting a powerful message about the companies they represent.


K2 Winter Sports Logo Design
K2 is the nickname for one of the world’s tallest and toughest mountains, so it is only appropriate that this popular winter sports companies use a triangle as a central image of this logo. The triangle is similar in shape to a mountain and this may be the source of its association with strength and eternity. The ‘K’ and the ‘2’ in this logo are woven together in a unique way, making this a memorable logo that can easily be printed on the brand’s clothing and equipment.


Burton Winter Sports Logo Design
The Burton logo eschews the triangle and instead chooses a solid, steady square to represent their products. The central graphic is of a ‘B’, which appears to be a curving arrow. This gives the impression of movement and agility, which is another appropriate image for a winter sports company. The meaning of the logo is clear: if you want a dependable product that can move fiercely through the snow, this is a board to look at.


Spyder Winter Sports Logo Design
Spyder is one of the most popular brands of winter sports gear, and their fierce sports league logo may be a part of this success. First, the central image of a spider ties directly in to the company name. Second, the name is written in an eye-catching red in a thick, bold font that gains attention. The speed lines imply that with this gear, snowboarders can really catch some speed. The negative space in the logo also implies speed lines. In all, this is a fast-moving company with a logo that represents them perfectly.


Volkl Winter Sports Logo Design
This brand has an Austrian name and a European style logo to match. The logo consists of two overlapping V’s that are roughly triangular, tying in to both mountains and to nature’s strongest shape. However, the way they are arranged looks like a diamond, which is a shape that is used to rate skiing and snowboarding courses. The yellow in the middle adds interest and pulls in attention. The writing is bold and sans-serif, giving an authoritative image that keeps loyal skiers and snowboarders buying this brand of equipment over other choices.


Dakine Winter Sports Logo Design
Here we again see the image of the triangle and the mountain, although in a totally different way. This mountain has more detail, detracting from the strength of the triangle but tying better into the sport. A black shadow in the center is also in the shape of an arrow pointing upward, implying that this brand is moving in an upward direction. The writing has both square and rounded edges, giving both strong and friendly impressions at the same time. This logo is all about strength, with just a touch of movement and unity thrown into the details. This logo has the potential to be listed in the top 10 sports teams logos list.


Descente Winter Sports Logo Design
The arrows seen in other winter sport logos take center stage here. Not only is movement implied by this shape, the three different arrows seem to be asking: what way do you want to go? The fact that all three arrows are pointing downward also relates to the company name. The implication is that this brand can take you anywhere, an impression that is likely to be very attractive to the crowds of skiers and snowboarders who are its target audience. The writing is simple and legible, with no frills to detract from the core message.


Forum Winter Sports Logo Design
Forum has a simple logo, but one that is nonetheless communicative and enticing. The shape is roughly square, but well rounded to add a touch of friendliness. The ‘F’ that is the central figure is drawn so that it looks like a wavy line, a symbol of fluidity and forward movement that is appropriate for the snowboarding industry that makes up the majority of Forum’s sales. The entire logo, from the writing to the image, is slightly slanted to further communicate the idea of movement.


Quiksilver Winter Sports Logo Design
Originally a surfing company, Quiksilver quickly moved into the lucrative world of winter sports clothing and equipment. Their logo is very effective in this frontier. Once again, we see a mountain that is also a strong triangle, but a wave beside it represents the other board sports that this company focuses upon. The writing is thin and rounded, adding a touch of unity to this strong and dominant image.


Roxy Winter Sports Logo Design
This is the female end of the Quiksilver empire, so it is only appropriate that the company use its Quiksilver logo in a new and interesting way. Two of the Quiksilver logos are placed side by side to create a heart, a very feminine image that is likely attractive to Roxy’s core audience. The strength of the triangle is not lost, however. The writing is similar to that used in the Quiksilver logo as well, with another feminine touch, a flower, in place of a traditional ‘X’.


Betty Rides Winter Sports Logo Design
This up and coming brand of women’s winter wear and gear uses its logo to communicate that it is all about women and their involvement in winter sports. The hot pink is an unmistakably feminine color, while the common ‘woman’ symbol takes center stage. The ‘B’ of the company’s name is written in a scrolling, feminine font to add to the female friendly image. The entire logo is slightly off center and surrounded by a square, adding a solid, sensible edge to the image.

Whether it is a mountain, a triangle, or another image of strength, all of these winter sports companies use elements of logo design to show their strength and dominance. In addition, other values, such as friendliness or high quality, are communicates as well. A logo can be used to communicate almost anything through color, shape, and image and the role of a sports logo design can never be understated.